Black color in logos. Combination of black and white: hackneyed or stylish?

A logo plays a very important role in creating a company's image. You can compare it to a candy wrapper. After all, we choose candy based on it, right? So the client is guided by the same principle when choosing a contractor. Therefore, it is very important to remember that the logo is practically the face of the company. So its creation must be approached with all responsibility.

We hope we have sufficiently convinced you of the importance of a logo? But what color should you choose for it? Color is almost a decisive factor, as it has a psychological effect on a person. So a good place to start is by studying the effect of shades on people. And we will help you with this. Today we will talk about black color.

Black looks stylish and modern in any logo. It symbolizes strength and confidence. This is the color of power. Its greatness is greatly emphasized by white. This combination is always relevant. So you can call it a classic. And classics will never go out of style.

A little about people's perception of color

Black is the color of restraint and hidden strength. The color of successful and serious people. It always looks expensive and luxurious. Many people associate it with authority, intelligence and sophistication.

In fact, black is not a color, but only shows its complete absence. That is why many, looking at him, get rid of bad thoughts and clear their minds. It frees you from prejudices, obsessive judgments and generally gives your brain a rest.

Unfortunately, for many individuals, the color of soot evokes negative emotions. Since ancient times, there has been a habit of considering black as a symbol of mourning and sadness. It can also be deciphered as darkness, hopelessness and emptiness. Although, looking at him, I want to reason and philosophize. By the way, psychologists often associate black with authoritarianism and uncompromisingness. Black is also perceived as the color of mystery, riddle, something unexplored.

But due to the fact that this color is sometimes interpreted negatively, it is not often used in its pure form. The most popular combination is black and white. It's a game of contrasts.

Black and white are associated with balance. Let's say the union of light and darkness. In Eastern philosophy, their combination denotes the unity of opposites - Yin and Yang. In general, the black and white tandem is often associated with maximalism and a simplified vision.

Black has a rich palette of shades. If you start listing everything, it may take a long time. Therefore, we will tell you about the most popular tones.

		Graphite black This shade is very deep and beautiful. It will not give rise to negative thoughts. Very stylish and modern.
		Carbonic Very similar to pure black, but softer. It is slightly muted, although remains bright.
		Obsidian Have you ever seen an obsidian stone? He is incredibly beautiful. Now imagine the same color.
		Smolyanoy Quite an interesting shade. You want to look at him and admire him. Has a gray undertone.
		Onyx This tone of black connotes sophistication and aesthetics. It looks luxurious, expensive and impressive like no other.
		Bluish black The coolest shade of all of the above. It contains notes of blue and gray. But, nevertheless, it looks cool.
		Jet The shade is quite deep. Very stylish and laconic. To imagine it even better, remember what a black amber stone looks like.

I want to peer into every shade of black. They are all extremely mysterious, sophisticated and mysterious. Well, of course, they all go perfectly with white.

Black in business

Black is especially valued in business. After all, he is the one who puts you in a serious mood. Very attractive and sophisticated. This is the favorite color of many successful businessmen.

Black will help especially well if your business deals with expensive goods. It perfectly emphasizes the status of a thing, making it “luxury”. Moreover, he makes a cool impression.

It’s really better to use it in combination with another color. Excessive amounts of black can create a feeling of confinement and lack of air. Especially if the walls are painted with it. It can also be depressing. Makes you “dig into yourself.”

But we repeat, if you dilute it with light shades, then it will show only its best sides. Therefore, we do not recommend making black dominant. It's better to add it as a couple of finishing touches.

The meaning of color in different countries

Black has its own meaning in different cultures. We have collected the most common ones for you:

• Western countries are the color of anxiety. Contains dramatic, mystical, sexy and sophisticated overtones. Represents evil, destruction and death.

• China is the color that boys wear. Emphasizes status and style, expressed in authority and elegance.

• India is a restorer of balance and health. The color represents love, a happy marriage, prosperity, family happiness and tranquility.

• Thailand - the color of failure

• Arab countries consider black to be a very important color. They say that a person spends a significant part of his life in the darkness of the night, under its black blanket.

• Europe and America are the color of mourning. Symbolizes evil, sorrow, troubles, destruction and death.

In what areas will black be used?

Most often, black is used by companies that are more focused on classic sophistication and luxury. If you want to emphasize the high cost of your products, you can safely use it.

Black is the color of eternity, chic, grandeur and value. He easily emphasizes the prestige and inaccessibility of the product. And most importantly, it looks the most stylish. I would like to note the duet of black and white. White will highlight all the advantages of charcoal color. This tandem has managed to become an unfading classic. If you choose black and white, you definitely won’t go wrong.

In fact, black and black and white are suitable for all areas of business, but there are also those in which their shades will look especially organic.

Cosmetics - beauty, style

The beauty industry is an industry that will not tolerate bad taste. Everything here should be stylish and tasteful. Therefore, you need to be responsible when choosing colors for a cosmetics company. Black, and especially in combination with white, is perfect to show that you are not the last in the beauty market.

Elite alcohol - high cost, quality

How else to emphasize the high cost of alcohol, except by using black and black-and-white tones? This color fits perfectly into the “expensive, beautiful” concept. Moreover, you will note its decent quality. In general, if you want your products to be appreciated, add black and white colors to your logo.

Clothes and shoes - exclusive

In the fashion industry, the logo plays almost the most important role. Fashion does not forgive mistakes. Therefore, to ensure that everyone recognizes your brand, create a stylish logo for it. Black and white and black emblems are especially popular in the fashion industry. Especially if it's luxury clothing.

IT technologies - modernity

Developers of various programs, social networks and instant messengers especially like to use black for their logos. It emphasizes the modernity of the programs. Assures quality. And you must agree, it looks stunning.

Cars - quality and status

Very often we can notice black and black and white logos of automobile companies. Moreover, in most cases, these shades are preferred by luxury cars. Black color perfectly emphasizes the status of cars. Hints at high quality. And it shows the seriousness and success of the average owner of such a car.

Finance - reliability and confidence

The black color in the logos of financial companies literally screams: “Trust us!” He assures of the reliability and status of the company. Hints at the well-being and quality of the services they provide. By the way, the combination of black and white in this area indicates that the corporation is serious and you should not be afraid for your funds.

Technology - quality and trendiness

Black and white logos will look especially cool in the gadget industry. After all, these colors show that the company’s approach is modern. And you won't regret buying their gadget.

Agriculture - for many years to come

Black will come in very handy in the agricultural industry. Especially if you are involved in agricultural machinery. In this case, the color will show that your company takes its work seriously and responsibly. And the fact that the equipment purchased from you will work for years.

Which business is NOT suitable for black logos?

Oddly enough, there are areas of business in which it is better not to “shine” blacks. Do you position yourself as a company that provides people with fun, joy and happiness? Maybe you want to associate the consumer with something bright? Then this color is definitely not for you. By the way, what is your pricing policy? If you sell low-price products and services, we do not recommend using charcoal shades. After all, they are the ones who show the high cost of goods.

• medicine

Medicine prolongs life. And in many countries, black is considered a mourning color. Therefore, it will be very strange if you paint a logo, for example, for a clinic, with a color that in many countries is considered the color of death.

• Products for children

Children love bright and beautiful colors. They won't understand if you make your toy store logo in black and white. Therefore, it is better to refrain from such a choice.

• Food

Logos for treats should be bright, ideally with red and other “appetizing” colors. The emblem should kindle the desire to eat. A black or black and white logo, on the contrary, suppresses appetite.

• airlines

Airlines, first of all, position themselves as a safe way to travel. So the color of mourning would be completely inappropriate here.

• entertainment

Everyone associates entertainment with fun and happiness. This means only bright and catchy colors. You don’t want your client to get bored just by looking at your logo?

What color is best to dilute black in a logo?

It is very important to choose the right color “partner” for the black shades of the logo . After all, a monochromatic logo can sometimes seem boring or even depressing. Using black with another bright color looks unique and sophisticated. That is why it should be diluted with other shades. But the most important thing is to do it right. If you choose the wrong color, you can immediately forget about a successful business. So the colors should fit perfectly and complement each other. Below are the most winning combinations:

		Black and white
We will never tire of singing this color combination. It is universal, and most importantly, it will never become outdated. Incredibly stylish and impressive.
		Black and red
A strong and alarming tandem. They highlight each other's strengths. Red, against a black background, looks bright, like a torch illuminating the darkness. Many people associate this combination with passion and elegance.
		Black and pink
It looks very unusual and bold, but effective. Pink begins to play in a new way against the backdrop of luxurious black.
		Black and cool green
Cool shades of green create a bright contrast with black. It looks original and incredibly beautiful. Reminds me of shimmer. Cool greens become more juicy.
		Black and gray
The combination is not very bright. But he looks stern and serious. Great for lovers of order and minimalism.
		Black and gold
These colors together form a luxurious duet. It looks expensive and super stylish. This combination is always chic and bohemian. And most importantly - atmospheric.

Current shades

Black has many shades. They can be very attractive, or they can be completely disgusting. With the right tones, you will create an eye-catching, unforgettable visual. However, use them wisely and don’t overdo it.

Undoubtedly, black and black and white logos will cause aesthetic pleasure among buyers. But only if you choose the right shades of black. Let's figure out which ones your client will like. Or rather, we will show you the most relevant and stylish ones.

jet black	graphite	anthracite
raven color	chokeberry	black

But remember that the slightest mistake in choosing a shade can ruin the entire logo. Therefore, we advise you to trust the professionals. After all, they are the ones who will select the right shade of black, focusing on the preferences of your target audience. Moreover, it is necessary to find real specialists. Such as the designers of the WeLoveBrands studio. Just look at the stunning black logos they have already created for other companies:

We are sure that it is very difficult not to want such logos. After all, we, WeLoveBrands, literally put our souls into our work . And it is precisely because of this that they differ from the work of other companies. Restraint and modesty or strength and confidence - it’s up to you to decide! And we will try to present it in the best possible way. Remember that it is very important to entrust the implementation of your ideas to a pro. Therefore, carefully select a designer, and start thinking about what colors will be on your logo :)