Catchy name for your clothing store

Have you ever wondered why most of the popular stores have catchy names that just get stuck in your memory? When you think of a clothing store, most likely the first ones that come to your mind are «H&M», «ZARA», «Mango», «Adidas», «Next». With their effortless pronunciation, compelling tone and ease of memorization, it’s no wonder these brands are always in the public eye. Now that we got you thinking of a good catchy name for your own store, it is time when we share the keys to a successful naming!

Main criteria for naming your store

As a business owner you can surely name your store as you wish, whether it’s your first pet or your favourite cousin’s name. However, it is worthy to acknowledge the aspects that naming specialists usually pay close attention to:

		Harmony of syllables. In our lives every sound, syllable and word present a certain nonverbal meaning. They evoke emotions, associations and feelings that develop into strong mental connections. Hence, when naming a brand, it is highly important to come up with a label that would be easy to remember and pronounce for your future clients. Keep in mind that if a customer does not know how to pronounce your store name correctly, it is unlikely they would bring it up in a conversation with their friends!
		Ease of memorization. To make your brand name catchy, you could rhyme it, make it provocative or keep it simple. It’s up to you to decide. However, do remember that the name style needs to go with the whole story of your store. Sportswear stores usually keep it clean and choose a neat and simple name. Names with rhymes catch attention and excite children, making kids wear shopping a little easier for their parents. If you are selling for younger audiences, then, perhaps, you would want to go for daring and provocative. Hence, the style should generally be coherent with the target audience of your store.
		Relevancy. So, you named your tailored suits store something like “Swear peas” and wonder why the sales are not that great? Well, probably because you got a bit of an irrelevant name for your men’s store. Choosing a name that does not go in hand with the assortment of your store will cause cognitive dissonance with your audience. Potential customers might not understand what your store is offering and ignore your presence.
		Visual appearance. When creating a name for your store, always imagine how it would look like on a billboard. Some letter combinations make it hard to read even when displayed on a large scale. At the end of the day how can you expect your audience to Google your brand, if they can’t read its name?
		Legal aspect. This might sound too obvious, but make sure to look up whether the name is available for registration. Living in the world where we are surrounded by millions of brands and businesses make it challenging to come up with a completely unique name, so at least try to create a name that is not on the register.
		Advertising. Think ahead about the logo and a tagline that you are going to use with your store name. Name, logo and a tagline ideally should create a harmonious marriage expressing your brand Identity.

Evaluating and combining these elements might be quite a task for newbies, luckily here at WeLoveBrands Studio, we are happy to offer our expertise in spotting the right sounds, syllables and meanings that would define your clothing store. Whether you want to sound brutal and daring or cute and tender, we are able to develop your ideal logo, form style and a catchy tagline.

Features of naming a women’s clothing store

The most important aspect that needs to be considered here is your targeted audience. Ideally, your store name needs to be coherent with the market segment, which you are aiming for. If you are using a luxurious high-end name such as “De Lux” or “Golden Fashion Store”, it is highly likely that it would put off your middle-class customers. Similarly, the chances that a wealthy housewife or a business woman would visit a clothing store with a name “Cheap Monday” or “Discounted Clothes” are very low. Therefore, it is important to consider your target audience preferences when choosing a perfect name for your clothing store.

However, there are some common approaches you could utilise to help you come up with a name:

Try combining syllables and letters of the owner’s name.

Play around with names and surnames to come up with a new name.

You can shorten the word or even abbreviate it.

Use a nicely sounding destination.

Invent your own words. However, keep in mind that neologisms are generally harder to memorise. Plus, their promotion requires greater investments.

Tailor your name to a foreign version of it. This is a technique widely used in the clothing segment specifically, as store owners usually change their names to sound more Italian due to an established association of high quality and great style.

Simply find a nicely sounding foreign word.

Use words that are related to the clothing industry.

Finally, the ultimate and easiest approach that guarantees great results is ordering a naming service for your clothing store with WeLoveBrand Studio’s experts. This way, you can focus on the things you enjoy, whilst we develop a perfect name, logo and a tagline for your store.

Naming a men’s clothing store – targeting the considerate male audiences

1. Similarly to naming a clothing store for females, considering your target audience characteristics is vital. However, when you are selling to male customers, you need to ensure that they not only see great styles and high quality, but most importantly they trust you. This is a significant difference between male and female audiences. The name of a male boutique needs to be trustworthy.

2. It is worth trying out your store name on a focus group at first to be certain that the name translates the right idea to its potential customers. Additionally, always remember that the name needs to match the overall concept, assortment, style and pricing of the store.

3. Restrain yourself from using a name with negative connotations. For instance, “Gold Digger”, “Fop” or “Nerd” will evoke negative associations in the mind of customers. At the same time try not to be too basic with your store name. Words such as “Gentleman”, “Boss” or “Lord” might be perceived as too boring.

4. If you are opening a franchise store, the naming task has already been solved for you. These brunches come with a well-tested name. However, you can still double check how the name sounds in your country and what is the translation of it, if it’s a foreign chain. For instance, if you are opening up an American franchise store in Europe such as «Tommy Hilfiger», «TOM TAILOR» or «VD one», ask a group of potential customers to see if they can pronounce it correctly.

5. Slang words or short phrases could be a great idea too. For example, names «Bad Boy», «Look at Ya» or «Bee’s knees» are catchy and easy to remember due to their daring and unusual sounding. «Lion» and «Kingsman» would be great for a more luxurious male store.

Reach out to our managers at WeLoveBrands Studio to order your men's store naming. A slogan tagline and form styles come together with the naming we create for our clients. Together with the help of our specialists, we can create a well though through brand.

Do we name a kid store for children or their mums?

When facing a task of naming a children-wear store, you might experience a slight confusion: am I naming the store for the kids or their parents? The answer is both.

There isn’t a single category known as “children”. Instead, you want to target your infant audiences according to their age. Teenagers feel grown-up, hence wouldn’t put up with lisp, at the same time, mums of younger infants wouldn’t be encouraged to purchase from a store with a cool slangy title.

• 0 to 3 years old – For new-borns to 3 years old, the purchase decision is entirely up to their parents (normally their mothers). Hence, the naming should be targeted at them. Your title could be sweet, lovely and tender, expressing the feelings of newbie parents. «Bambi», «Sweet peas» and «Dear Marry» could be great for giving a name to a childrenswear store.

• 3 to 7 years old – From 3 years to 7 years olds kids love to play an active part when shopping for clothing. You can benefit from giving a playful name and catch the attention of the little human beings. During this stage kids love to be fun and develop a sense of humour, hence, using a joking name can excite kids and their parents. Examples of good names in this group could be «Funny Bunny», “Pickle” or “Pink Chicken”.

• 7 to 12 years old – 7 to 12 years olds are very proactive and prefer to pick their own clothing whilst shopping with parents. Because during this maturity stage kids might feel discouraged with childish names, you want to be extra careful and come up with a neutral name that wouldn’t put off you little picky customers. Given this point of view, the names “Daniel”, “Panda”, “Young and Free” should work quite well.

• 12 and older – If your audience is 12 years and older, then, perhaps, they are teenagers who have started to form their personality and seek self-expression. They are not drawn towards boring names and boring clothes, because who wants to look boring anyway? These young adults are already aware of current fashion trends and prices. Hence, to better target this category choose cool names and slang words - «Stuff», «Hot Top», «Dolls», «Pinkie».

Overall, naming a clothing shop for the above categories requires understanding of their psychological traits. But digging into the psychology yourself requires time. Assigning this job to our specialists at WeLoveBrands will save you a lot of time and provide you with an outstanding result. At our studio, the naming experts are well educated about psychology and slangs, making it quick and efficient to come up with a catchy name for any store!

How to name an online shop?

Yes, having a website is essential. But don’t underestimate the power of a good name. hence, select a name first, but make sure it is suitable for your future website domain at the same time.

Having a well thought through name enables your potential clients to form their first impression, develop an interest in your company, which will eventually lead to sales.

Generally, the guidelines for creating a name for your online store are similar to a physical one, however there are some features that need to be considered:

		Your name should be easy to search.
		Ensure the domain with this name is available.
		If you are using a foreign word, be sure that your customers can spell it easily!

Main rules for naming your online store

		1. Store and domain names need to be the same. It makes the search process a lot easier and facilitates a simpler memorization for your potential customers. Having a domain name that corresponds to your shop name is even more important if you are considering opening a chain of stores.
		2. Reach for the heart of your target audience. In order to effectively catch the eyes of your potential customers you need to reflect their interests. In other words, if you are selling clothes for new-borns, aim for their mothers. They are likely to pay attention to the words that correspond to their current interest – their child. It might be worth using related words like «Little Fellow», «Cutie Pie», «Baby Born», etc. Likewise, with other segments – target for their interests.
		3. Remember about promotion. Having a simple but nicely sounding name will enable a better online promotion of your boutique. To make it even more effective, you could include a keyword or topic word in the title (USmade, luxyshop, Lionsuits etc).
		4. Link it to your assortment and pricing. When naming a lingerie boutique, titles like «Lolita», «Hot Stuff», «Cupid» etc., should work quite well. However, the same words will not work if you are selling a wide range of assortment from kidswear to men’s clothes. It's highly doubtful that a wealthy businessman would shop in a retail store called «Cupid». The same logic applies to your pricing strategy. If you are selling high-end and luxury clothing items, then naming your store «Cheap Night Out» or «Affordable Fashion» would be a sabotage.
		5. Don’t go too extreme. Restrain yourself from giving a weak and basic name for your business - «Beauty», «Gentlemen» or «Sport Gear». At the same time, avoid going too extreme with creativity. So, a name «Close to body» is a nice option for a store selling t-shirts, whereas «My sporty friend» does not evoke the same genuine feeling. Another set of examples are «Soxy» and «The Socks Shop», which one do you think would bring more sales?
		6. Avoid associating with a single location. Although this naming strategy works well with big brands and international retail chains that carry a heritage of a certain place, for smaller retailers it is usually irrelevant (except for the cases when your location is your USP). If you are planning international expansion, it might be worthy to not to mention any locations in your names. It will confuse your customers.
		7. Don’t be too abstract. This is especially significant if you are just starting your clothing business and need to express yourself. Giving a too broad name such as «Success», «Elite», «Hope», «Universe», etc., does not give an idea of what your store is specializing at.

The ideal name is the one that sounds and looks similar in different languages (boutique, top-top), or just a short and simple word (Zara, H&M, Nike, Topshop).

You can differentiate from your competitors, increase brand awareness and improve the image by inventing a character for your online store and give him or her a name. This way, you can attract audiences and build associations exclusively with your online shop. Our specialists at WeLoveBrands will be happy to not only select a memorable bright store name, but also invent a unique character and visual concept that would go together with your brand identity.

Can I use a foreign name for my clothing store?

Using a foreign name for your store or a brand is certainly a great idea! It helps to build stronger associations with your store in the minds of your target audiences. A foreign title can speak of the heritage and culture of the country. Therefore, you could choose an Italian name to associate with high quality and good tailoring or find a good French word that will straightaway mean great style!

If you want your customers to mentally travel to a nice place, you could add a destination to your name. it will not only take your clients to their dreamy places of shopping and high fashion, but also help build a linking between your brand and that special place. Examples of such naming are Milan, Manhattan, Soho, Los Angeles.

A list of catchy names for your online retail store

The name is the face of your online store, however at the same time it is not the only element of your company’s image. A relevant, sound and attractive name can help you attract customers. But at the end of the day, if you are not selling good quality stuff or returning your customer calls, the name won’t stop them from leaving you. Always consider it in your work.

Now moving on to the best store names (a list of successful examples):

• Gucci 

• Prada

• Chanel

• Chloe

• Glamour

• Bellerose Kids

• Finger in the nose

• Cotton Citizen

• Zara

• Kissy Kissy

• Family Affair

• Dresscode

• Freshion

• Hamleys

If you run out of creative ideas for titling your store, don’t give up and reach out to our team at WeLoveBrands. Don’t miss a chance to create a unique and fetching name for your business.

Giving a name to your Instagram account

Instagram is an amazing social media platform that not only connects millions of users but also performs as an effective sales channel for businesses. It is a very powerful sales tool for fashion, cosmetics and accessories brands, making it absolutely crucial for all businesses in the above segments to own their page.

Instagram users are active shoppers that are drawn to the platform because it offers a big selection of new and unique brands. People always seek novelty and are prepared to scroll through Instagram business and personal pages looking for new fashion items to add to their wardrobes.

Instagram stats are quite impressive. Half of the 1 billion audience logs on to the social network every day, and a fifth view at least one business profile daily. At the same time, 81% of consumers study information about a product on Instagram before making a purchase.

All of the above makes the social media platform attractive for conducting their business. To capture the hearts of your target audience and drive sales a well-designed and consistent brand image is a must. With your choice of Instagram username being one of the first essential criteria for a successful page.

A list of guidelines for naming your Insta-store

It doesn’t matter whether you are launching your own clothing line or selling other brands – your Instagram page username needs to be unique, compelling and simple.

Let’s review a few guidelines that need to be followed when choosing Instagram username:

1. Keep it neat. Your store name needs to be within the 30 symbols limit. We advise using 1 or 2 simple words. Try not to overload it with numbers, letters and symbols. We can all agree that Instagram name @killer_fashion looks better than @killerfashion20207 or @killer_fashion_brands.

2. Play around with emotions. Instagram is a platform that enables a pleasant unobtrusive communication, hence, your store name needs to evoke cheerful emotions of its users. One way to achieve it is by using positive adjectives i.e. lovely, charming, sexy etc. Severity and excess arrogance are unlikely to gain more followers for you, hence, avoid using words like VIP or Luxury, unless it is your brand’s USP.

3. Check foreign words for readability. If you decide to use a foreign word as a name it is always better to double check that it does not confuse users. For instance, a French word “peignoir” which stands for a women’s bathrobe could make a great name for a lingerie store, however, your American or Italian customers might find it difficult to read and pronounce it correctly.

4. Be distinct. Social media platforms are full of brands fighting for potential customers, so in order to overcome your digital competition you need to differentiate and stand out. Th best solution is simple but catchy name – BeGlow, Cult Gaia, RE/DONE, Peony, Not Just A*, etc. Also, keep in mind that words like “fashion” and “style” do reflect the industry that you are in, however are greatly overused and may sound boring. It is generally better to use them with distinctive and uncommon word combinations instead of just pairing with generic words (fashion world, style queen, fashion avenue etc.).

5. Just use your name. This one of the easiest yet still effective approaches to naming your Instagram page. Just enter your name, surname or even make an abbreviation out of it, either way it’s a great strategy to differentiate from other stores and highlight your identity.

A poorly chosen name could lead to a decrease in sales or falling down numbers of followers. Therefore, carefully pay attention to your target audience and have a specific goal in mind. What’s your priority: to capture the attention of users, to increase the number of clicks on your profile, or to show what exactly and to whom you are selling?

List of Insta pages of brands that do capture attention:

Saharok store	Rose villе	12 storeez	Mint
Kixbox	Kuraga	Strogo vintage	Master peace
Marie by Marie	Tonki lled	Yum Ster	Oh my look

Your page name can be anything: business-related word, distant from the fashion or creative and original. The only important criteria is that it should be simple, easy to pronounce and memorable! If your name catches the attention and intrigues your audience, engagement and reach are almost guaranteed for your business.

If you want a name that brings you sales and success, contact WeLoveBrands. At our studio we can come up with a brand name that would do the work for you. Specialists at the studio can invent a name that precisely matches your target audience’s preferences!