How to create a catchy name for a handbag store

A bag is one of the most popular accessories for girls and women. The market is flooded with products of different styles, sizes and colors - for all occasions. But manufacturers don’t stop there, offering bold designs and interesting shapes – all so that every woman can find an accessory that suits her style and mood.

The popularity of the product contributes to the opening of new stores, and the development of online trading contributes to the emergence of various Internet platforms. To stand out from your competitors, attract and interest customers, you need to come up with a catchy name for your bag store. One that will tell not only about your activities, but will also reflect the idea and values of the company. How to do it? We'll tell you in this article.

The ideal name for a bag store - what is it?

A good name is not a “like” point on a subjective scale of perception. This is a name that efficiently performs its functions, namely:

Sets the brand apart from competitors

Attracts the target audience

Easy to remember

Delivers the necessary information

Causes positive emotions

There are also criteria by which you can determine whether the name copes with its responsibilities. If it meets the characteristics listed below, then you have a good name.

The title should be :

Brief

For a name, it is better to choose a short word, because it is much easier to remember than a combination of 3-4 words (Antika, Glyanets, Avoska, Daisy, Rainbow).

The number of letters also matters. A name consisting of 8 letters will be more difficult to perceive than a name made of two words, each of which has three letters. For example, Royal bag, Bag & You, About fashion, Terra fashion, Bag Story, Sun Day.

Don't forget about the numbers. This name gives a visual sense of brevity: graphically it is short, but when pronounced it is long (Chemodan 77, 1000 and one bag, 5 Sumok, Sumka34, Brand No. 1).

Understandable

It is important that the name is clear to the target audience. To do this, you first need to determine who your potential customers are. For a bag store, these are mainly women from 20 to 55 years old and men from 30 to 45 years old. Age alone is not enough - you need to understand what the needs of the audience are, how they live. You also need to decide on quality and pricing policy.

For example, if you want to show European quality, choose a name in English, if you sell expensive designer bags, use words that are associated with exclusivity and luxury, and if you are targeting young people, create a name using slang or buzzwords. Good options: Beauty bag, BagsButik, City bags, Purse, Pan Suitcase, Clutch, Stylish, Hermione's Bag, etc.

Memorable

Our brain is designed in such a way that it pays attention to bright and catchy words. If you use this in naming, people will notice and remember your store. The main thing here is not to overdo it. To create an unusual name, use alliteration or repeated sounds: Bags+style, Bella-borsa, Bag-bag.

Positive

The name should evoke positive emotions, associations and not have a negative context.

Example: “Your Style”, “Fashion”, “Style and Charm” - such names foreshadow a pleasant search for the bag that the client so desired.

Anti-example: “Avoska” - this name refers to an old-fashioned and unaesthetic range of goods.

Original

The name must be different from competitors so that it can be registered as a trademark and there is no confusion among consumers. If your product has some special features, even minor ones, show it in the title.

Don't forget about the cost of goods. The name tells a person about the price segment in which the store operates, that is, it tells whether it is budget or premium. In most cases, mass market stores have fairly simple names, while expensive boutiques have more complex, sophisticated names. For example: “For everyone”, “Winter-Summer”, “Violet” and “Empire of Style”, “Corso Vercelli”, “Royal”, “Socialite”, etc.

Advice : in an effort to make a reference to the premium range of the store, do not use the words “VIP”, “premium” and “luxury”, try to do it figuratively and associatively.

Name for a bag store: 6 interesting ideas

Subject functional names

Such names reflect the company's field of activity or the purpose of the product. They emphasize the main advantages of the product and reveal a unique offer. These names are suitable for firms that are entering a crowded market and need to stand out from their competitors. For bag stores, the following names would sound great: SumkiGold, Bag republic, Sakvoyazh Purse, MFashion, Pearl.

Combination of words

Sometimes it is difficult to convey the idea of a brand or show the competitive advantage of a product in one word, so whole phrases or the merging of two roots into one word are used for the name (Bagway, Ladies' things, Kasablanka, Mywalit, GalantMarket, From wallet to suitcase, Styletoday, Eurostyle).

Neologisms

Naming can involve selecting a name from existing words and generating a completely new one - a neologism. Which one to choose depends on the project conditions. When consumers first encounter such a name, it will not tell them anything, but it will attract attention and arouse interest, and then become firmly entrenched in their memory. For example, “Askent”, “Lilina”, “Zerom”, “Aveni”, “Aleph”, “Glarus”.

Owner's name or derivatives

This method is very good, because using the first or last name of the company founder is a kind of guarantee of quality, for which the manufacturer is responsible in his own name. But here one detail must be taken into account - the name must carry a certain value, there must be history, achievements, and evidence of skill behind it. Otherwise, promoting such a brand will be extremely difficult. Good options are Karella, Morocco, Hellas, Marino Orlandi, Merlin Jhapo.

Geographical names

Here we can distinguish two categories: real geographical names (Lublin leather, Capital thing, Italian leather, Eurostyle) and fictitious ones.

Metaphor

Vivid metaphors can be a great tool for creating a name. This is a comparison to something understandable, very similar to the functions or characteristics of the product being sold. Such words do not directly speak about the company’s activities, but only through associations one can understand what it does. Sometimes it’s not easy to come up with a name with a metaphor. Some names have a very deep meaning and it is not always easy to unravel it. For example, “Zefir”, “Zip-up”, “Red Chest”, “Panorama”, “Ostrich”, “Nobel”, “Trail”, “Polo Club”.

Effective ways to create a name for a bag store

Giving a company a meaningful name that people can remember is difficult. This requires a lot of effort and time. There is no single method that namers use to generate ideas - you can use various sources, ask for help from friends and business partners. Eventually, you will come across a name that suits your company.

Basic ways to create a name :

# 1 Brainstorming

Brainstorming is rightfully considered one of the most effective and popular methods of stimulating creative activity. This is inspiration for creating original and bold ideas. The method involves gathering all the people involved in the business and collectively coming up with a name. There are no special rules: some write the alphabet and write down several names per letter, some approach it from the side of associations, and some open dictionaries.

# 2 Generating titles

Make up a semantic field - a set of linguistic units united by some common semantic feature, that is, a thematic direction. For example, for selling bags it could be "high quality". We create a semantic field for it: style, sample, No. 1, prima, lux, Italy, charm, Corso Vercelli, Michael Kors, gloss, etc. You can find synonyms for these words or use a metaphor.

# 3 Vocabulary

Once you have compiled a list of words that relate to your business, take out a dictionary and look up the meanings of those words. Key phrases in definitions can help you generate title ideas.

# 4 Title groups

Distribute the developed variants of names into groups: the most successful, intriguing, reflecting activity, emphasizing an advantage, giving a reference to price, etc. When parsing names, you can remove initially unsuccessful ones.

# 5 Sound and spelling check

Test each name to see how it sounds and what emotions it evokes. This is a very important aspect, because the limbic system of the brain subconsciously determines whether a name is good or bad, which subsequently affects the perception of the name and brand. If you want to get the name in Latin, check how it will look when written.

# 6 Checking for uniqueness

To check the name, enter the word into a search engine and make sure that there is no similar name. Also check whether the selected options are consistent with existing brands (for example, you cannot use the name Michael Chors). After that, see if such a domain is available for your site.

# 7 Choosing a title

This stage is the most difficult - you should choose the best name from the entire list. To do this, you should analyze all the names according to the main criteria: is it easy to remember, does it sound good, evokes positive emotions or not, does it indicate the type of activity, is it unique or not.

When choosing a name, remember that the main thing is your feature, what sets you apart from competitors and arouses interest among the audience. This is exactly what should be reflected in the name so that it becomes recognizable and interesting.

Top 6 naming mistakes

To come up with a good name, you need to determine the company’s values, find its strengths, use your imagination and avoid making the typical mistakes that many make when developing names.

What to avoid when creating a name :

A name that limits business growth

Choose a versatile business name to give your business room to grow.

Geographic names are popular (Bags Milano, Borsa Tuscany, St. Petersburg suitcase), but linking to a city should only be done if you sell things from this region and do not plan to expand the range, or if you work in a specific region and do not intend to go out beyond its borders.

Slang and terms

If your products are aimed at a wide segment of consumers, then the slang in the name may not be appreciated by many. The name should be clear and universal for people of different professions and ages. The same is true with any unfamiliar words and terms - if they are not clear, they will repel your potential clients.

Long name

In naming, the shorter the name, the better. The optimal name is 1-2 words.

The name is too complicated

A tricky name that is not only difficult to pronounce, but also difficult to spell correctly the first time the audience will not perceive it. The process of writing a name is complicated by the presence in the Ukrainian and Russian alphabets of hissing letters such as “sh”, “sch”, “zh”, “ch”, as well as vowels “yu”, “ya”, “i”. In addition, when writing in Latin, some letters are difficult to pronounce correctly the first time (for example, “ш” - “shch”).

Negative language

When creating a name, it is better to abandon words that carry negative connotations, for example, words such as “anti”, “down”. And the use of profanity is generally prohibited in naming.

Mismatch between title and domain name

To make it easy for customers to find your website, it is better to have the same domain name and company name.

To get a catchy name, you should also avoid words that clearly refer to your field of activity (bags and various variations of this word, suitcase, style, leather, fashion, etc.). Firstly, there are a lot of such names, and secondly, they are boring and monotonous. To stand out from the crowd and create an emotional name, use competitive advantages, associations and non-standard ideas.

Where to order a name for a bag store

Developing a name for a bag store is a rather complicated process, so this matter should be entrusted to professionals.

You can order a name :

• Freelancing

On the Internet you can find a lot of online platforms where different specialists offer their name development services. The cost of a name is on average 1000-2000 UAH. This is cheaper than ordering from a branding studio, but the risks are higher. By entrusting a task to an inexperienced freelancer, you risk getting a trivial title or may not meet deadlines. Therefore, carefully choose specialists and study reviews.

• At a marketing agency

In this case, you will receive a unique name that matches your field of activity and consumer needs, but for a large amount (from $120). Before starting to develop a name, specialists study the market, target audience, competitors, as well as the key advantages of the enterprise. This is done in order to come up with an effective name that will attract customers, generate interest and help increase sales.

WeLoveBrands studio specialists have been creating high-quality names for many years that are well remembered, evoke positive emotions and trust. If you want to get a catchy name for your bag store, call us or leave a request on the website.