How much should you expect to pay for a logo development?

What first comes to your mind when you hear the names of brands like Apple, Louis Vuitton, Samsung, Disney or Google? For the majority of people, it's their logo. There is nothing surprising that we first think of a brand's logo. It is generally a lot easier to memorize an image or a symbol than written text. Hence, having a well-designed and distinguished logo is an effective way of visualizing a concept, creating the right idea in the minds of customers and increasing brand awareness.

Company brand not only excellently attracts attention and helps to differentiate from competitors, but actually affects consumer behaviour. It makes your potential customers gravitate towards your brand and fire the desire to purchase it. Respectively, increasing client interest will lead to a rise in sales.

Logo development is a vital branding element

Businesses that underestimate the importance of logos in their practice risk becoming one of the average local companies and never grow to dominate the market. In a fierce competition, only businesses that pay close attention to their branding get a chance of becoming leaders and skyrocketing their sales.

Having a simple but memorable logo that captures the attention of your target audience can help you in fighting the challenge of becoming different. Luckily, WeLoveBrands Studio are expert logo designers that have profound knowledge of various industries. The price of a company brand will develop on a few aspects: the volume and complexity of work involved, deadlines and number of options a client wants to choose from.

The price is calculated based on:

• Analysis depth. How thoroughly do you wish to explore the market, your competitors, the product itself and the target audience?

• Complexity of work. Would you like to redesign your logo or develop one from scratch? A simple logo or the whole brand-new character? Is it just the logo that you need help with or any other branding elements?

• Number of concepts and changes. Usually, the more options are offered, the more expensive the work becomes. Also, if you are making several changes to the initial option, the price might increase as well.

• Time. If you are working with a close deadline, most likely you will be charged extra.

• Designer experience. Expect your price to differ depending on what level of professionalism a designer has. Is he a beginner or an experienced art director of a graphic design studio?

• Foreign language variations. A studio might charge you more if your logo needs to be done in more than one language.

• A tagline or description. In case you need a logo that has a slogan next to it, the price of the work will be higher due to the increasing complexity of creating a harmonious match between the two elements.

• Licencing. If you wish to register a patent for your logo to be extra careful and ensure your competitors don't steal it from you, expect a price of logo development to be slightly higher due to the extra work involved.

In the next sections of this blog post, we are going to review elements that contribute to the total price of a logo design. After reading, you'd draw a full picture in your mind of how much approximately a logo development will cost you based on your needs.

Logo development: pricing based on type and features of a company brand

A type of logo and its features commonly affect the price. Simply selecting a matching font for a company brand and development of a special unique brand character will require different amounts of hours of work and hence, will be priced differently.

Signs with a bit of text or an uncomplicated font will be a lot cheaper than the creation of graphic images. Whereas, the production of a branded character is the most expensive option.

Prices for the development of a text/font logo with the use of abbreviations or words

Type of work	Price, $	Complexity type	Time involved, work days	Order frequency, %
1 logo options + revision	600		2	65
3 logo types + revision of 1 option	1 200		5	98
5 logo types + revision of 1 option	2 400		7	24

Examples of logos

 

Graphic logo design prices with the use of symbols and pictures

Type of work	Price, $	Complexity type	Time involved, work days	Order frequency, %
1 logo options + revision	1 200		2	20
3 logo types + revision of 1 option	2 400		5	64
5 logo types + revision of 1 option	4 500		7	16

Examples of logos

 

Combined logo design prices with the use of word and symbol combinations

Type of work	Price, $	Complexity type	Time involved, work days	Order frequency, %
1 logo options + revision	6 600		10	5
3 logo types + revision of 1 option	12 500		14	85
5 logo types + revision of 1 option	25 000		21	10

Examples of logos

 

Character development prices: the mascot or hero acting like the "face" of a brand

Type of work	Price, $	Complexity type	Time involved, work days	Order frequency, %
1 logo option + revision and 3 changes	12 500		10	67
1 logo option + revision of 1 presented and up to 5 changes	37 000		25	20
1 logo option + revision of 1 presented and unlimited changes	64 000		30	13

Examples of logos

 

** - you may revise one of the chosen options and include: changing the colour scheme, changing the font, changing the location of logo elements, changing the proportions, minor changes to the symbol sign.

The duration of work involved also affects the price. The more time and effort a piece of work requires, the more expensive it becomes. For example, a simple combined logo will cost less than a complex branded character, and a medium-complexity type of sign will be cheaper than a branded one.

Trademark development prices

Development of a logo is carried out with careful supervision of a patent specialist, who closely watches the image to be created following the trademark regulations. Thus, increases chances of it being officially registered in future. Preparation and submission of documents for trademark registration is a separate service that is not included in the cost of its development.

Type of work	Price, $	Complexity type	Time involved, working days	Frequency of orders, %
1 sign option + revision	33 000		20	54
2 sign options + revision	60 000		3	27
3 sign options + revision	85 000		2	19

 

Approximate prices for trademark registration

Let's see how much it costs to register a trademark on examples of some European countries and America.

The US legislation allows you to obtain two types of trademarks: State and Federal. A state trademark costs from 100$ to 200$, whereas a Federal Trademark, will cost around $300 but will give you more rights, such as nationwide protection. It usually takes up to 8 months to get your name officially registered with the government. Keep in mind that your trademark will require a renewal every 10 years, which will cost an additional $300.

If you are registering a trademark in Europe, the prices might differ depending on a country. However, there is a single trademark authority EUIPO that looks over the whole European Union, granting you rights for all EU countries. To obtain your EUIPO, be prepared to pay around 850 EUR. Additional fees apply if you are registering a logo alongside with a name. Usual wait times are about 5 months.

 

Give a second life to your business by redesigning your logo

It is quite common for logos to become outdated over time. They stop evoking the same feelings of excitement or even become irrelevant for the target audience. Hence, redesigning it once in a while is a good idea to keep your business up and running.

There could be various solutions – making it more straightforward, changing the style entirely or bringing new emotions to it.

The price would typically be based on the hours of work involved and your aim. If you simply want a slight touch up to revive the existing logo, the price shouldn't be too high. However, developing a brand-new concept and changing the whole style completely are likely to be quite costly.

Type of work	Price, $	Complexity type	Time involved, working days	Frequency of orders, %
Redesign of a text logo	1 000		2	65
Redesign of a graphic logo	1 200
Redesign of a combined logo	1 600		5	98
Redesign of a character logo	2 400		7	24

 

Animated logo and video are the new trends in branding

Animated logos help to effectively convey your message to the audiences, mesmerize your clients and stand out from your boring competition.

People are used to static images; hence, this innovative approach can surprise and capture the attention of potential clients, making it a lot easier to memorize your brand.

Having a combination of video and animation enables not only to fascinate audiences, but it also helps brands to represent their heritage, educate about product use and even tell about its advantages. With an animated logo, customers indeed will receive more information about you just by viewing your company brand!

If you wish to build a demanded and exciting brand, an animated logo is a must. The price for the service is formed based on the type of video, its duration and level of complexity and usually starts from 1500 UAH.

Company reputation and designer experience usually affect the price of logo development

Even the simplest logos require a lot of hard work. The creative process requires an attentive approach, sense of style, special branding skills and marketing knowledge. A specialist starts typically from studying the market, target audience analysis and competitors. Only after thorough research, they start drafting the initial idea and concept before proceeding to actually developing your future logo.

The price is additionally affected by the experience of a specialist. So, a beginner specialist will charge you less than a professional with 10 years of experience in the industry.

Pricing of assigning this task to an independent designer will be based on their location, experience and busyness at a time. In contrast, pricing for an expert company is based on their overall image, location and percentage of profit from your project.

It is crucial to review the portfolio of a specialist before assigning them a job. Their works usually will reveal their experience, style and creativity.

How much does one hour of specialist work cost?

The main advantage of working with a freelance specialist is that you get an unlimited number of options and their revision. You can keep adding more features and changing your logo until you reach your ideal.

Type of work	Price, $	Order frequency, %
1 hour of junior designer work	200	22
1 hour of professional designer work	350	65
1 hour of art-director work	800	13

 

Logo design: price and volume of work

The design work is not merely about drawing an image. It goes far beyond. As a professional designer needs to consider how the logo would look like on packaging, billboards, business cards etc.

Moreover, the creative process of designing a logo does not stop once a customer receives a version of the company brand. Then goes the unceasing cycle of making changes, alteration and drawing more options. A good designer is someone who knows what a client needs without him specifying it. Constant communication between the two parties is a must. Overall, the longer the chain of changes, the more expensive your final bill becomes.

The volume and complexity of the work depend primarily on the number of developed concepts and options of logos, as well as on the peculiarities of their creation which are closely related to the various logo styles. Let's review the techniques out there:

10 most demanded logo styles

 

• Text. This is one of the most popular styles, which involve unusual fonts and various protractions. The examples are - Google, Samsung, Mango. As you can see below, the text may have different shadows and outlines that make it more sophisticated.

 

 

• Geometrical. This style normally presents different shapes, but a circle, triangle and a square are the ones used most commonly. Mitsubishi, LG, Microsoft, Google Drive and Ford logos are excellent examples of shaped logos. These above shapes are not accidental, each holds a particular meaning that a brand translates to their audiences. The circle symbolizes unity, excellence and development, the triangle reflects the desire for success, and the square speaks of order, stability and stability. You can create a simple shaped logo to represent neatness and simplicity, but be careful not to downplay it. If you want to go for complicated shapes, that's absolutely fine. But again, do not overload your logo with it; otherwise it would be too difficult to understand.

 

• Spiral. The spiral logo is characterized by curls and spirals (like Coca-Cola). They help to create a sense of depth and freedom. It is also a prevailing style for healthcare and research logos.

 

• Drops and dots. The central concept of this logo type is based on drops and dots, which could be separated throughout the image or put close together. These logos can be both flat of 3D. This is the most demanded style for science and technology brands.

 

• Eco-style or "flora and fauna". This style utilizes plants and animals as the main point of the logo. You can use anything that goes with the idea of your brand - leaves, trees, horse, wolf, etc. Having plants in your logo will give a note of freshness to the overall image. In contrast, if you decide to go for an animal, the logo will inherit the characteristics of that animal. Hence, if you wish to be perceived as fast – go for a cheetah; wise – elephant; and so on. The eco-style is a fantastic option if you decide to create a branded character to go with your logo as well.

 

• Heraldic. It is done with the use of coats of arms, flags and heraldic symbols to emphasize the status and stability of the company (Porsche, Stella Artois, BMW). Having this sign inspires confidence and speaks of business reliability. The development of a heraldic logo is a delicate work that requires knowledge and skills.

 

• Stamp. These logos look like seals and stamps, associated with antiquity and mostly used by companies with a rich history.

• Shadows, highlights and gradients. These are energetic and dynamic styles, which allow creating emotional brand names. However, a dedicated and well-experienced designer is required to make a high-quality logo in this case.

 

• Illusions. This is one of the latest trends in logo design that tricks its viewer by creating impressive optical illusions. The application of visual effects and separation of text bring an added allure to the text. A very advanced designer is required to come up with an illusion that attracts the attention of clients without overloading them with complexity.

 

• Drawings. It can be an image or even an illustration. The main benefit of drawn logos is that they look artsy and associate with comfort. As a downside, they require imagination, good drawing skills and take longer to create.

 

Prices for a consultation of a studio designer

You can contact the designer studio via telephone, text messages or even request a visit of a specialist to your office or any other convenient place. The designers will consult you on developing a logo or form style of your business.

Type of work	Price, $	Duration, hours	Order frequency, %
Consultation with the designer via Skype, Viber, Telegram (prepayment)	250	1	54
Consultation in your office	1 000	3	27
Consultation in any other location	450	2	19

 

Prices for form style and logo development service package

Corporate style is an excellent opportunity to express your business identity. Visual and verbal elements facilitate the strengthening of corporate image, forming an attractive perception for the minds of customers and help businesses differentiate from one another.

A logo is a primary element of a corporate style. A well designed business logo is essential to for companies of any size. Not only it helps to capture the attention of audiences, but additionally, helps you identify yourself and translate the right image.

There are more elements of the corporate style, including name, tagline, form colours and fonts. Together with a correctly developed logo, these elements can create a harmonious branding that will resonate in the hearts of clients.

It is more cost-effective to purchase a package of branding services, as it gives you a lower price in comparison to paying for these services separately.

Type of work	Price, $	Complexity type	Time involved, working days	Frequency of orders, %
1 logo option + corporate style + revision	16 000		7	67
3 logo options + corporate style + revision of 1 presented option	35 000		15	20
5 logo options + corporate style + revision of 1 presented option	60 000		30	13

 

Logo book, guideline and brand book will help in formulating a consistent. Logo book is a booklet with all information about a logo, including the rules of the ways it can be used. It will generally contain the background information and description, available sizes, colour scheme fonts and dimensions of the elements.

The above information helps businesses and their contractors to correctly work with logos. In case you want to print it, embellish on a uniform of your employees or add it to your office interior, a logo book will guide the process correctly and help you avoid improper application of your company brand.

Having a well set out rules for logo placements can improve your overall business image, as it reflects the internal processes and attention to detail of the company.

Logo book becomes even more prevalent for businesses with multiple branches, which need to be completed in a coherent corporate style.

The prices for logo and guidelines development in America are around $300, whereas guidelines will cost approximately about $2000 if you decide to go for a full service and create a brand book expecting to pay at least $3000.

Many businesses that look for a more budget-friendly but high-quality alternative order their branding from Ukrainian design studios. The price of developing a logo guide in Ukraine starts at UAH 5500. Overall, logo design cost is influenced by the volume of the guide and the features of its design. To order a logo book at Welovebrands studio, call us or send a message to the chat on our website.

Type of work	Price, $	Complexity type	Time involved, working days	Frequency of orders, %
Logo Book	5 500		10	67
Guideline	35 000		15	20
Brand Book	85 000		25	13

 

Logo design prices across the world

Logo design prices differ following location, the experience of a designer and positioning of a studio that will be producing it for you.

Generally, the prices in Europe and America are relatively similar, especially when you are assigning this task to a well-known agency located in one of the major cities. To have your logo made for you in London or New-York will cost you up to $2,000.

One way you could bring down the price is by contacting a studio that is located outside of the capital cities. For example, a studio in Manchester will charge you around $500. However, the price drop might cost you quality, as specialists in smaller cities face less orders and, hence, turn out to be less experienced.

One of the popular and budget-saving solutions is to find an international agency that is based in Eastern Europe, where the prices are dramatically lower but specialists are reliable professionals. They don't charge you a fortune and still have a lot of orders from all over the world, helping them to gain valuable industry experience in all industries. Average prices in Ukraine for a logo development are around $60.

Commonly, logo design studios present offer a bundle of services, which make the outcome coherent. So, the price will include the logo itself, the concept and a few options for you to choose from.

Logo development and frequently asked questions

The following section will review the most frequently asked questions about logo design and prices.

How much does the development of a logo cost?

The price of development will depend on various factors: type of logo, the way of developing and the designer himself.

Outsourcing your logo from a freelance designer is a great budget option. Just do your research and review the portfolio of a designer before assigning a task to ensure that he or she is right for you and you wouldn't need to look for another one to do a better job.

How much does it cost to redesign the logo and what affects the price?

The cost of a logo redesign depends on the volume and complexity of the work, as well as on who carries out the design work. Freelance designers will charge less than studios, but the result might be less satisfactory.

When choosing a specialist, always keep in mind that a thorough analysis is a must before any logo can be drawn. A good designer will start from spotting weak spots in the current design and then come up with possible solutions of improving it.

Is a freelancer capable of handling this task? If you trust him, then surely go ahead and order, and if not, contact a professional agency better. The cost of the service starts from 1000 UAH.

How much is a small business prepared to pay for this task?

According to research, most of the small business owners refuse to invest a lot of their funds into logo design. They are willing to compromise the quality to save some extra cash for the running of their business.

Thus, 27% of businessmen are willing to get a logo for $ 30 or less, 21% of entrepreneurs can pay $ 100-500 for a brand name, and only 9% of small businesses are prepared to pay more than $ 500 for a service. At the same time, 18% of businessmen dream of a free logo.

The stats on expectations of wait times are also impressive. 43% of entrepreneurs are ready to wait for the logo for 1-2 weeks, 27% - for 1-2 days, 15% - agree to wait a month or more, 9% - want to receive the logo in a few hours after ordering, and 4% are ready to wait for just as little as 30 minutes.

Is it possible to get a logo fast without making a compromise to quality?

It is highly doubtful that a fast and good quality work will be cheap unless you are dealing with some kind of a philanthropist who wants to make the world a fair and a nice place to live. At the same time, quick and budget-friendly work is almost impossible without affecting the quality.

At the same time, according to statistics, 11% of business owners want to get exactly the above - quickly, efficiently and inexpensively done work.

13% of businessmen are ready to wait as long as it takes to get a working logo for a reasonable amount, while for 14% only the price matters and they don't care what the result will be.

29% of entrepreneurs agree to wait longer and pay more for the sake of high quality, and the same proportion of respondents sacrifice quality for quick and inexpensive work.

Do I need to pay in advance for the logo production?

Yes. Companies are forced to protect themselves and cover the risks in order not to burn out. Advance payment is a guarantee that the customer will not change his mind in the process, and the work of the agency's employees will not be in vain.

What are the wait-times and how they affect the price?

It takes at least two days to develop a logo. The quicker you want to get your options, the more you need to pay.

How much do the well-known brands' logos cost?

Each brand holds a rich heritage and a remarkable history behind its creation, which are reflected in the ever-evolving logos. Some brands obtain their logos randomly and unexpectedly, such as Nike, which logo had been created by a student that got tired of drawing different styles and decided to scribble a laconic tick on a piece of paper. Other brands devoted a lot of time, research and effort into the development process. Did you know that the creation of the Puma company brand required hours spent at the zoo observing animals?

Same goes with the price. Some invest fortunes, whilst others only pay 10 quid.

Here are a few options:

 

Did you know that brands like Coca-Cola, Playboy, Google and a few others got their logos for free?

Where does your studio operate?

Our studio is based in Ukraine, but we work with international clients in any point on the globe.

How can I order a logo?

If you wish to receive a consultation, clarify details and place an order, fill out a special form on the website, send us a message in the online chat or call us.

Ordering a logo at Welovebrands studio is your opportunity to differentiate yourself from competitors, form an emotional and desired image. Leave a request on our website and get a brand name that will work for you!