Name for the construction industry

What threatens a construction brand with an unremarkable name? Most likely, he will simply get lost among competitors in his niche. What should be done to prevent this from happening? Take care of an original and bright name for your brand, whether it is a large construction holding, whether it is a small construction company, or whether it is an offline/online store selling building materials. Read about all the details of naming for the considered business topic in our article.

What name to come up with for a construction company: basic principles

All thematic names are created by specialists taking into account certain requirements and principles, and the construction field is no exception.

As the analysis of brands specializing in construction on the market shows, a good name is usually formed on the basis of one of three principles:

Has a meaningful load . Between "BudService" and "Maple", it is advisable to make a choice in favor of the first name, since it emphasizes the main direction of the company's activity. Having seen the name with derivatives of the word "build", the consumer will definitely not confuse your store with a retail outlet of a different profile.

Causes associations with the subject of business . Associations can be both direct (for example, "ZhytloBud", "KreatorBud", "BudDecor") and indirect (for example, "Hephaestus" - according to Greek mythology, this is the name of the god who was responsible for the construction of buildings on Olympus) .

Emphasizes the competitive advantages of the organization . For example, such names as "NadezhStroy" and "BudMax" not only reflect the company's occupation, but also emphasize competitive advantages (in the first case - on reliability, in the second - on the maximum assortment of construction products). The main thing is to make sure that none of your competitors has a similar name.

Choosing any of the listed categories as a basis, you can come up with a strong and unique name that will work for the reputation of your construction business.

How to choose a name for a construction LLC: 8 common methods

Naming specialists know that when choosing a name for a building products store, it is important to be guided not only by marketing and advertising rules, but also to use psychological techniques.

There are various methods by which a name can be developed for a construction organization or chain of hardware stores. For this purpose can be used:

# 1 Name of business owner.

This method is suitable if the owner of the construction company/shop is one person. If there are several of them, then as an alternative option they invent a name consisting of double names or surnames of the owners of the enterprise. For example, Andreev and Fedorov LLC, Spencer and Kaufmann, etc. There are also names with prefixes: "Derwold&Co", etc. This method of naming is more often practiced in European countries, but it has not yet become widespread in the territory of the former CIS.

The positive point of using the name or surname of the owner is that in this case he personally guarantees the quality of the services provided to consumers, which contributes to increasing trust in the business. But be aware that such a name can also take on a negative connotation, as some potential customers may view it as a display of narcissism on the part of the business owner.

# 2 Abbreviation.

In the names of construction organizations, it is officially allowed to use abbreviations that are not prohibited by law. Both abbreviated names and full names are subject to registration. For example, for the name of a legal entity that manufactures doors and laminate, you can use the abbreviation "DIL" ("Doors and Laminate").

The advantage of the considered approach is that such names are well remembered by the audience. Abbreviations are a minus - they rarely reveal the business concept, and mostly "lazy" clients will not want to waste their time deciphering the name, and will not hesitate to turn to competitors for services. Therefore, those construction companies that intend to work on a large scale should not choose this method.

# 3 Combination of several words.

A name for a construction team or company can combine several words. For example, "Time to Build", "Guarantor Elite", "Building Yard", "Buy and Build", etc.

# 4 Foreign words.

It is better to start the search with Russian words, and then move on to Latin ones. This method can be safely used as a basis by those companies that plan to enter foreign markets or cooperate with foreign counterparties. At the same time, it is desirable that a phrase selected from a foreign language positively characterizes the construction company. Examples include "Smart Building Group", "Evrodim", "Perfect Group". There are also variants of names in Latin with the use of transliteration or transcription (for example, "Stroishop", "Shik Story", etc.).

# 5 Business specialization.

As you may have noticed, the prefix or root "Bud" is often found in the names of construction companies and stores: "BudInvestGroup", "Ukrbud", "BudMarket", "BudCapital", etc. Thus, it is clear to the potential customer what kind of services are provided by the organization with a similar name. Specifying the main field of activity in the name helps to attract the attention of the target audience to such a brand, distinguishing it from a large number of competitors. If the name is a neologism, then it should be deciphered in the slogan of the company.

The name can also broadcast a narrower specialization of your business. For example, if it is the sale of doors, the logical name will be "Door Boom", laminate - "Laminate World", tiles - "Tile Empire". Seeing such a name on a store sign or in a search result on the Internet, the consumer will quickly understand whether he is interested in visiting this place or not.

# 6 Region.

It is about indicating in the name of the country-manufacturer of building materials or the location of your company. Examples of such names include "Doors of Belarus", "Kyiv ZhitloBud", "Stolitsa Group", etc. Such clarification helps potential customers at the stage of getting to know the construction organization to form a general idea about it.

# 7 Wordplay.

When creating a name for a construction team/store/company, one of the possible options can be a merger of two words (for example, "GrandBud" - "grand construction") or an acronym from the first sounds of several words (for example, "Reco" from English "Reliable construction " - "Reliable construction").

# 8 "Feng Shui".

The essence of this method is to choose a name that begins with a vowel ("Alliance", "Onyx-bud", etc.). At the same time, the name should contain a vector of the company's future development.

Names for construction companies: are there rules for assignment?

In the process of working on naming for a construction business, like any other, it is important to follow a number of rules. They include:

Conciseness . When creating a name for a construction company, it is recommended to use no more than 3 words (the consumer will simply not remember more words).

Melody and ease of pronunciation . Whether heard on TV or seen on the Internet, your brand name should sound good and be easy to read so that a potential customer can easily reproduce it if necessary. In particular, this applies to abbreviations of several words.

Good memorability . For this purpose, names should be selected in a style that corresponds to the construction field - strict and concise. There should not be any diminutive, caressing and mimish names in this field.

Uniqueness . It is impossible to repeat and use as a name for your construction company any of the names already available on the market: in this case, there is a great risk that you will often be confused with competitors. And your task is to stand out among them, right? In addition, the choice of a common name risks difficulties during trademark registration.

Advertising perspective . The name should be suitable from the point of view of advertising prospects, in particular, it should harmoniously fit into the company's slogan and logo. This will help in promoting the brand in the future both on the regional and international market.

In order not to miss any of the listed rules, entrust the name for the construction company to the specialists of the WeLoveBrands marketing agency. You can order a complex of services from us - and as a result get not only an original name, but also an ideal slogan for it, as well as a stylish logo and a recognizable corporate style.

A good name for a construction organization: a review of examples

Theater begins with a hanger, and any business begins with a name. And cool and unique, not boring and banal.

If you come up with a name for a construction business yourself, and you have doubts about choosing one or another of them, you can conduct a survey among your acquaintances. Or you can immediately entrust this task to the professionals of the WeLoveBrands marketing agency. Our specialists are familiar with all the methods and subtleties of developing successful names for various areas of business, including construction.

In particular, if we are talking about the construction sector, then successful names here should inspire confidence in potential customers of services and be associated with reliability, comfort and coziness. For example, "Domstroy", "ComfortBud", "Teplii Dim", etc.

It has also been noticed that the names of many successful construction brands broadcast their competitive advantages: "BudExpert", "GarantGroup", etc.

Among the interesting options, you can also come across those in which the developers showed their imagination, inspired by cartoons or children's stories: "Domovychok", "Gvintyk Shpuntyk", "Samorobkin", etc. But we should note that such names are more suitable for small hardware stores, the range of which is aimed at the average budget buyer. But it is better for large construction corporations to adopt more solid and prestigious names.

From foreign fantasy names, it is worth mentioning such as :

• building materials "Nowelle" (from the German "welle" - "wave" and the negation "no" characteristic of many European languages);

• construction engineering company "Safort" (from the English "safe" - "safe", "reliable" and "fort" - "fortress");

• dealer of heavy road construction equipment "Ferato" (close to the Latin "ferrum" - "iron" and the world-famous brand "Ferrari", which is associated with powerful motors and high quality);

• factory for the production of 3D wall panels "Reliaeffo" (formed from the English word "relief" - "relief" with the help of an Italian affix).

In addition, in some successful names of construction companies, the bet is not on semantic meaning, but on sonority and brightness. Such names as "1000 trifles", "Bauhouse", "Loris", "Mercury", "Etalon" do not directly indicate the specialization of the business, instead, they attract attention well and are easily remembered by potential customers.

Name for a construction and repair company: what is prohibited?

In the legislation, there are a number of restrictions that must be taken into account when choosing a future name for a legal entity.

In particular, the following are prohibited :

Obscene and rude language.

Discrimination of gender and national groups.

The use of full or abbreviated names of state authorities, local self-government bodies and their derivatives, as well as historical state names, the list of which is established by the CMU.

Indication of the legal entity's affiliation to ministries, central executive bodies and public organizations.

Use of terms, abbreviations, derived terms, the use of which is prohibited by law.

Keep in mind that in case of non-observance of any of the prohibitions, the registration of a legal entity with a fictitious name may be refused. To prevent this from happening, it is better to entrust the work of creating an ideal name for a construction organization to those who know all the nuances and specifics of this direction - experienced and creative namers of WeLoveBrands .

How to name a construction profile on Instagram?

Today, the Instagram social network has hundreds of millions of users worldwide and is one of the most famous and accessible online platforms for selling goods and services. Therefore, every owner interested in the development of his business seeks to profitably present his product here.

High-quality photos and videos are one of the main components of the popularity of the Instagram account of a construction company or store. But before you start doing business here, you first need to think about your name. After all, the visitor will immediately pay attention to it and form the first impression of the company, which will largely depend on the further interest of the target consumer in buying goods or ordering services from you.

According to the important criteria for the Instagram community, the account name of the construction brand should be:

• Written in Latin . When choosing a suitable name for a hardware store, you should analyze how it is written in English letters and whether it will be easy to pronounce. For example, difficulties may arise when writing such names as "Foreman", "General Builder", "BudDetail", so it is better to abandon them.

• Capacious and concise . The name of no more than 30 characters should reflect the essence of the business (even visually "prof_decor" is easier to perceive than the longer "home_decor_collection_2020").

• Rhythmic and memorable . For the purpose of better memorability, preference should be given to names with a clear sound ("zergud", "mr_hammer", etc.).

• Interesting, not pretentious . "Stand out or die" is one of the key rules of modern marketing, especially when it comes to such a massive online selling platform as Instagram. So that the nickname of your account does not merge with other names similar to each other, such as "stroykomplekt", "technocenter", "building_group", etc., it is advisable to come up with something more unusual.

If you are interested in creating a recognizable brand in the construction industry, you should approach the naming process seriously and carefully. By ordering a service from the WeLoveBrands studio, as a result, you will receive several options of cool names in a style that matches the theme of your business and is attractive to the target audience.