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Instagram username is a very important part of your social media business as it tells your consumers about your brand or its values and the specifics of the company. A nickname is used to increase recognition of your profile or brand, and is a major factor in whether a person will follow you or not.
Instagram username is a very important part of your social media business as it tells your consumers about your brand or its values and the specifics of the company. A nickname is used to increase recognition of your profile or brand, and is a major factor in whether a person will follow you or not.
Whether you're coming up with your username for the first time or are looking to change an existing one, we've compiled a list of best practices to help you create the perfect Instagram name.
The word nickname translated from English means “nickname, nickname or pseudonym.” The word comes from the expression “an eke name”, which over time transformed into the phrase “a nick name”.
Nick is a made-up username on Instagram that is used exclusively on this social network. It replaces the person’s real name and surname, creating anonymity and security of the profile.
But why is nickname so important?
According to statistics, 200 million Instagram users visit at least one business profile per day. In addition, 42% of readers visit the platform several times a day. Because of this, it is no surprise that marketers are looking at Instagram as a growing and influential marketing channel.
It is possible that not all users will be able to visit your account. However, you have the opportunity to make yourself known and increase the number of clicks to your page.
Nickname on Instagram is the calling card of any personal and business profile. It displays the theme of your account, and users understand what they will see on this page. For example, a nickname like @kino_besedka tells the audience that this profile is about the film industry. Here are some more interesting examples: @pro.finansy (talks about finance, investments and credit), @sweetbar.ua (sells candies and chocolate), @friends_english_school (English school).
The social network has certain requirements for the username:
•You can enter a nickname only in Latin. That is why you can often see names in English here.
•The nickname must be unique, because the username is a kind of access code to the Instagram profile.
•Spaces are not allowed in the name. You can use underscores, hyphens, or periods instead. For example, the store @mm_shop.ua used underscores and dots instead of spaces, in the name of the page @lichi_brand there is only an underscore, and in the account about internet marketing @blender.team there is only a dot.
• You cannot enter capital letters, even if it is your first and last name (@olya_letuchaya, @vlada.klimenko).
•Swearing, insults, profanity and spam are prohibited. According to the Instagram network policy, such nicknames are unacceptable, which means that if you violate the rules, your account will be blocked.
Now that social media is booming and has more users than ever, it becomes very difficult to find a name that stands out and attracts people.
And here are some difficulties you may encounter:
The name you choose is already in use.
You may need to add characters that are difficult to remember.
There are many names like yours that can lead to confusion and loss of audience.
Thus, you must understand that your Instagram name isan important tool for attracting the attention of users and arousing their interest in your company and product.
Nickname is the first thing the reader sees, and a good name will help pique their curiosity. Therefore, pay attention to the following points to avoid common mistakes.
Before you start creating a name, determine what type of account you have.
There are 3 main groups:
• business account
• personal profile
• blog
If you're creating an Instagram account for your business, it's important to make sure your handle includes your business name or a description of your product or service. Let's look at a few successful examples:
Letique cosmetics is a company that sells effective anti-cellulite cosmeticsand uses its name as a nickname - simple and understandable.The site has the same name.
The KFC company and the Puma store also use the brand name in their nickname. This way, readers identify the company by name only.
Using brand names for your Instagram handle is also beneficial because customers can easily find the profile by simply typing the business name into Google. You can also create branded hashtags like #letique to promote user-generated content and draw attention to your company.
It’s a good idea to use the name of a product or service in your nickname. If you are a manicurist, use the word @nails, and if you sell bags, use the word @bags. For example, by the name of the store @italian_bags_kh, you can immediately understand that it sells Italian bags, and the nickname @photokrina provides photography services.
The nickname can also be based on the company's field of activity. This will make it easier for users to find you. For example, @filatova_shop (sale of women's clothing), @nailsladies.london (manicure services), @prostir.photostudio (room rental).By these names you can determine what a particular company does.
If you plan to use Instagram only to connect with friends and family, then use just your first and last name. For example, @elena_kravchenko. If the username is taken, add numbers or symbols, or remove the last name.
An interesting option is to write your name backwards. Just before using such a nickname, make sure that it sounds nice and does not reflect any nonsense.
Indicate your favorite activity or the city where you live. If your hobby is dancing, then you can add the word @dancer to your name and you will get @elena_dancer. If you live in London, then @elena_london will be released.
You can also use a diminutive form of your name, but this advice is more suitable for girls. For example, instead of @darina, use @darinochka, or instead of @alina - @alinochka.
Instagram will help a blogger strengthen his reputation and expand his audience. The title of the page can reflect your type of work, strengths and what makes you unique.Consider using one of the following templates:
•Use your first and last name in transliteration. This is a great option for those who are already known to the public. Also, this name is chosen by owners of small personal blogs. For example, @osadchukboqdan, @nadyadorofeeva, @tina_kandelaki.
•Instead of your name, indicate your childhood nickname, your favorite character from a book or movie, but so that this name is associated with you and sounds pleasant. This way you will have a unique name that will be remembered by the audience. For example, @tololommo, @mamasita, @pryanichek9.
•Reflect the theme of your activity. If you are blogging about travel, add the word @travel, and if you are blogging about social networks, enter @smm. For example, @polinka_crazy_traveller, @sveta_pp_bloger, @gribov_networking.
•A very cool idea is to include a word or expression in your username that is associated with you and your lifestyle. For example, @neiqrushki, @_mammochka_, @polukrysha.
Regardless of the type of account, make your username interesting and attractive to arouse curiosity and desire to look at your page.
Use a unique and striking nickname, because it is the face of your blog or brand.
Come up with a simple name that will be easy to remember.
Choose a name that is associated with your personality or reflects the specifics of your activity.
Come up with a fairly short nickname, because a good name sounds simple and short. No one will be able to remember a difficult word or expression. Remember that your account name cannot be longer than 30 characters.
Use one nickname on all social networks. This way, readers can easily find you on all social networks.
These tips will help you come up with a cool nickname for your Instagram. But it’s also important to remember what not to do.
❌ Too long
They are not easy to remember and can confuse users. If your name is too long, you will have less opportunity to grow your audience.
❌ Dots and hyphens in the middle of the name
Users are unlikely to remember these symbols and in which part of the word they should be placed. As a result,a person will not be able to enter such a name correctly, and therefore will not find your account.
❌ Random symbols
Your name should be clear to others. If you include random letters and symbols in the name, it will be very difficult for users to remember it.
1. Use the word "official"
This idea is well suited for accounts of personal brands, artists, and famous people. This way you can verify your Instagram account at the same time. This will provide more trust and users will be confident in the reliability of your profile. For example, @monatik_official, @annatrincher_official, @simonscatofficial.
2. I am
If the name you plan to use already exists, a good solution is to add "I am" in front of your name (@iamhasley, @iamvanmilun, @iambloom_ua).
3. Add language at the end of the name
If you have a company and use different profiles for different languages, you can add the language you are using to the end of your name to differentiate each profile (@ashop.ua, @masons.ua, @papaya_ua).
4. Shorten your last name
If you have a long last name, shorten it. This will make your nickname easier to remember. For example, the famous American entrepreneur Gary Vaynerchuk shortened his last name to the word vee and got a readable and memorable nickname. Here are some more good examples: @anasmru, @kate.kul.
When creating a nickname, use your imagination and use non-standard techniques, and if you have no ideas, contact the WeLoveBrands studio and we will come up with a bright and intriguing name for you.
If you decide to change and optimize your Instagram profile name, follow these instructions:
Log in to the app and go to your profile.
Click "Edit your profile."
In the menu you can change various details of your account.
Enter your new nickname in the “Username” field and if it is available, then you have received your new name.
If you have difficulty creating a nickname, use the services of an online nickname generator for Instagram. Enter a few keywords that interest you and let the tools give you plenty of options.
If you want to develop a unique and interesting name, contact the WeLoveBrends studio and we will come up with a cool nickname for Instagram for you. For consultation or ordering a service, call or write to our studio’s online chat.