Prices for logo design and development for 1 variant in Europe

What do we imagine when we hear about such famous and beloved brands as Apple, Louis Vuitton, Samsung, Disney or Google? Most often, their logo. The company's brand name appears before us in our minds, and this is not surprising. A person perceives and remembers pictures and symbols better than text. Therefore, developing a logo is an effective way to visualize an idea, create the desired image in the minds of consumers and increase company recognition.

 

A logo not only plays a significant role in attracting consumer attention and differentiating your business from competitors, but also influences customer behavior, making them fall in love with the brand and want to get it. And since there is interest in the product, sales will grow.

Creating a logo is an important element of branding

If you underestimate the importance of a brand name, you could become the 205th pharmacy in the city with a snake or a medical cross on its logo, or just another law firm with a scale on its logo.

Despite the fact that these symbols reflect the specifics of the business, that is, they were not chosen at random, they will not allow you to stand out among your competitors and become recognizable. This means that you only have to hope that among many companies they will notice and choose you.

A unique, simple and easy to remember brand name will help you avoid such a fate. You can get one in the Welovebrands studio when ordering a logo design service. The cost of development depends on a number of factors, including the volume and level of complexity of the work, the deadlines set, and the number of options provided to the customer.

The price is formed taking into account:

• depth of analysis (how thoroughly the market, product, target audience and competitors are studied);

• complexity of the work (whether it will be a redesign of the logo or the development of a sign from scratch, a simple logo or the creation of a character, just a logo or other elements of the corporate identity);

• the number of concepts and edits (the more options are offered to the customer, the more expensive it is, affects the cost and how many edits the designer is willing to make);

• deadlines (for urgency you will have to pay extra);

• designer’s experience (the cost of an hour of work for a beginner, an experienced designer and an art director of a studio is different, therefore the price of development will be different);

• number of language versions of the logo (if you need to get a logo in several languages, you will have to pay more);

• the presence of a slogan/descriptor (placing a slogan next to a logo requires additional development time, which means such an order will cost more);

• confirmation of patent purity (to prevent your logo from being stolen, it should be registered, and this process is additional work, which is reflected in the final cost of the order).

Next, we will tell you in detail what components make up the price of logo development, and you will find out how much a brand name will cost you.

Logo creation: price depending on the type and features of the logo

The cost of development is affected by the type of logo and its features. It’s one thing to choose a font for a text sign consisting solely of the company name, and quite another to create a unique character.

Text signs, especially if we are talking about a short word and a simple font, will cost less than graphic and combined ones, and character development is the most expensive option (compared to other types of logos).

Prices for developing a text / font logo - abbreviations or words

Types of jobs	Price, €	Difficulty category	Time, working days	Order frequency, %
1 logo option + revision	2100		2	65
3 options + revision of 1 of the provided ones	4900		5	98
5 options + revision of 1 of the provided ones	6300		7	24

 

Logo examples

 

Prices for graphic logo development – symbols and pictures

Types of jobs	Price, €	Difficulty category	Time, working days	Order frequency, %
1 logo option + revision	2800		2	20
3 options + revision of 1 of the provided ones	6300		5	64
5 options + revision of 1 of the provided ones	10500		7	16

 

Logo examples

 

Prices for developing a combined logo – a combination of a word and a symbol

Types of jobs	Price, €	Difficulty category	Time, working days	Order frequency, %
1 logo option + revision	6 300		10	5
3 options + revision of 1 of the provided ones	12 600		14	85
5 options + revision of 1 of the provided ones	25,000		21	10

 

Logo examples

 

Prices for character development - a mascot or hero who is the “face” of the brand

Types of jobs	Price, €	Difficulty category	Time, working days	Order frequency, %
1 logo option + revision 3 edits	12,500		10	67
1 option + revision of 1 of the provided ones + up to 5 edits	37,000		25	20
1 option + revision of the 1st one provided + unlimited edits	64,000		thirty	13

 

Logo examples

** - 1 selected option is subject to modification and includes: changing the color scheme, changing the font, changing the arrangement of logo elements, changing proportions, minor changes to the symbolic sign.

The cost is also affected by the complexity and duration of the work. The more time and effort spent on it, the more expensive the result will be. For example, a simple combined logo will cost less than a complex character, and a font sign of average complexity will cost less than a corporate one.

Prices for trademark development

Logo development is carried out with the constant participation and supervision of a patent attorney, who ensures that the logo is developed taking into account the requirements of trademark law, thereby increasing the likelihood of its subsequent successful registration as a trademark. Preparation and submission of documents for trademark registration is a separate service and is not included in the cost of its development.

Types of jobs	Price, €	Difficulty category	Time, working days	Order frequency, %
1 sign option + revision	33,000		20	54
2 sign options + revision	60,000		3	27
3 sign options + revision	85,000		2	19

 

Estimated prices for trademark registration in Europe

The cost of registering a logo includes: a name search fee, a government application and examination fee, a trademark publication fee, a license fee, and a studio fee.

 

Types of jobs	Price, €	Duration, months	Order frequency, %
Standard registration	from 12000	18-20	66
Expedited registration	from 20000	7-8	34

 

Logo redesign – a second chance for your business

If your logo isn't working, it may simply be outdated, evoke the wrong emotions in consumers, or be too complex. Whatever the reason, the brand name needs to be updated. To do this, you should order a logo redesign.

Solutions can be different - from simplifying the image to changing the style and filling the logo with new emotions.

The cost of the service depends on the scope of work and the task at hand. If you have to perform cosmetic repairs to the logo, that is, remove unnecessary things and slightly transform the sign, it will cost less than if you need to develop a new concept and completely change the style.

Types of jobs	Price, €	Difficulty category	Time, working days	Order frequency, %
Font logo redesign	4900		2	65
Graphic logo redesign	6300
Combined logo redesign	12600		5	98
Character redesign	37000		7	24

 

Logo animation, video – a fashionable feature and benefit for business

Animated logos don't just make a company stand out among competitors, they captivate consumers and allow them to convey more information.

People are accustomed to seeing static symbols and signs, so a picture that comes to life causes a surprise effect, attracts attention, intrigues and is easy to remember.

Videos and animation also allow you to turn a logo into a presentation, tell a brand story, demonstrate the effect of a product and present its benefits in an unusual way. With such a logo, buyers will definitely receive more information.

If you want to make your brand popular and desirable, you need logo animation. The price for the service is determined based on the type of video, its duration and level of complexity. Starts from 1500 €.

Logo development: the price depends on the company’s reputation and the designer’s qualifications

A logo may be simple, but the process of creating it is not easy. It requires a creative approach, a sense of style, special knowledge and skills. To get a good result, you must first study the market, analyze the target audience and competitors, think through an idea, develop a concept, and only then proceed to developing a logo.

Depending on who will do the work (a beginner, an experienced designer or an art director), the cost of the service is determined.

If the project is awarded to an independent designer, the price will be influenced by his experience, employment and location. If the development is carried out by a company, the cost varies depending on its image, location, expenses and profit percentage.

When choosing a contractor, be sure to look at the portfolio of the designer or agency. The works will tell about the experience, imagination and sense of style of the author and will help you understand whether it is worth contacting him.

Price list for purchasing specialist hours for logo development

The advantage of working in this format is the development of a logo before full approval by the Customer with an unlimited number of options and modifications.

Types of jobs	Price, €	Order frequency, %
1 hour of work for a junior designer	420	22
1 hour of work by a professional designer	700	65
1 hour of art director work	1400	13

 

Logo design: price and scope of work

The designer’s job is not only to draw a logo, but also to develop a concept and vision of how the brand name will look on packaging , business cards, uniforms, etc.

At the same time, as a rule, it does not end with providing the customer with logo options. Next comes the process of approving and making changes, and often there may be several such alterations, especially if the client himself is not sure what result he wants to get in the end. That is, the longer the chain of actions and the more complex the work, the more expensive it is.

The volume and complexity of the work depend primarily on the number of developed concepts and logo options, as well as on the features of their creation, which are closely related to logo styles. Let's look at them.

10 Popular Logo Styles:

 

• Font. It is considered the most common. Font logos are characterized by unusual fonts and styles (Google, Samsung, Mango). Letters can have different silhouettes and contours.

 

 

• Geometric. Involves the use of different shapes and figures, most often a circle, square and triangle (Mitsubishi, LG, Microsoft, Google Drive, Ford). The circle symbolizes unity, perfection and development, the triangle reflects the desire for success, and the square speaks of order, stability and sustainability. Such logos can be simple or very complex. A laconic sign makes it easier to perceive, but in pursuit of simplicity it is important not to cross the line and make the logo primitive. As for complex figures, here it is also necessary to observe a sense of proportion, otherwise the sign will turn out to be bulky, tasteless and ineffective.

 

• Spiral. This logo is characterized by swirls and spirals (Coca-Cola). They help create a feeling of depth and freedom. It is also a popular style for logos in the medical and research industries.

 

• Drip-point. The basis is taken from drops and points, which can be located at a distance from each other or merge together. Designers create both flat and three-dimensional logos. Most often, this style is used in the field of science and technology.

 

• Eco-style or “flora and fauna”. The basis is taken from plants or animals (leaves, trees, horse, wolf, etc.). When using plants, you can add a touch of lightness and freshness to the logo, and if you choose representatives of the fauna, you can reveal the character of the company (strength, endurance, speed, etc.). This style is also great for creating characters that your business will be associated with.

 

• Heraldic. Involves the use of coats of arms, flags and heraldic symbols to emphasize the status and stability of the company (Porsche, Stella Artois, BMW). Such a sign inspires confidence and speaks of the reliability of the business. Developing a heraldic logo is a delicate job that requires knowledge and skills.

 

• Stamped. Such logos look like seals and stamps and are associated with antiquity. Suitable for companies with a rich history.

• Shadow, highlight and gradients. Logos are energetic, warm and dynamic. Style allows you to create emotional branding, but it also requires a lot of dedication from the designer.

 

• Illusions. This is one of the fashionable features in design - creating signs that can deceive the eyes of consumers. The desired impression is achieved by playing with visual effects. These may be broken into pieces or deformed logos. An experienced designer should be involved in creating such a sign.

 

• Drawn logos. They are illustration images. They look like art and are associated with comfort and warmth, something close and dear. This style requires time, imagination and skill.

 

Price list for studio designer consulting services

To get advice on developing a logo and corporate identity, you can contact the designer by phone, instant messenger, or order a specialist to visit your office. Also, if you do not have time to visit the studio to discuss layouts, the designer will come to you himself.

Types of jobs	Price, €	Duration, hours	Order frequency, %
Consultation with a designer via Skype, Viber, Telegram (prepayment)	700	1	54
Departure of the designer to the Customer in Germany (prepayment)	1 400	3	27
Departure of the designer to the Customer in France (prepayment)	1400	2	19

 

Corporate identity and logo development: cost of a range of services

Corporate style is the face of a business and an opportunity to loudly make a statement. Visual and verbal elements strengthen the company's image, create an attractive image in the minds of customers and help it stand out in the market.

The logo is one of the most significant elements of corporate identity. It attracts the attention of consumers, conveys the desired message to them and identifies the brand.

Other elements of corporate style: name, slogan, corporate colors and fonts. Together with the logo, they create a unified image of the company and allow it to look stylish and harmonious.

By ordering the development of a corporate identity and logo, you save money, since a discount is provided for a range of services.

Types of jobs	Price, €	Difficulty category	Time, r. d.	Order frequency, %
1 logo option + corporate identity + revision	16,000		7	67
3 logo options + corporate identity + revision of 1 of the provided ones	35,000		15	20
5 logo options + corporate identity + revision of 1 of the provided ones	60,000		thirty	13

 

Logobook, Guideline, Brandbook - the necessary set of rules for using a logo and style

The logobook contains all the information about the logo and the rules for its use. Here you will find a description of the idea of creating a sign, its dimensions, colors, fonts and the relationship of different elements.

A set of rules is needed for the correct placement of the logo on different media and objects (website, business cards, souvenirs, documentation, uniforms, interior).

If you ignore these recommendations, the logo will be used haphazardly, and this will spoil the visual image and image of the company. People, looking at the careless and chaotic placement of the brand name, will think that the company’s work is just as careless. As a result, trust decreases and sales fall. Agree, no one needs this.

If you have a large company or have branches and divisions, then you need a logobook all the more. It will help to decorate all rooms in the same style and correctly place the logo on all media.

The price for developing a logo guide in Europe starts from 5500 €. The cost is influenced by the volume of the document and the features of its design. To order a logo book from the Welovebrands studio, call us or write to the chat on the website.

Types of jobs	Price, €	Difficulty category	Time, working days	Order frequency, %
Logobook	5 500		10	67
Gadline	35,000		15	20
Brand book	85,000		25	13

 

Prices for logo design in Europe

Prices for the service vary depending on the region and the experience of the designer. In regional centers and large cities, the cost of logo development will be higher than in small cities, despite higher competition in the market.

At the same time, Germany, France and Italy operate in approximately the same price range, and ordering a service here will cost more than, for example, in Poland or the Czech Republic. Although this is all relative.

Thus, the average price of logo development in France may be higher than in Poland, but if you look for small agencies and studios, you can get a good deal and even save money.

Average prices for logo design (including freelance):

• in Germany and France – from 1000 €;

• in Italy – from 800-900 €;

• in the Czech Republic and Poland – from 500-700 €.

Most often, customers are offered not a specific service, but packages of services for logo design. The price includes a different number of concepts and logo options. The packages indicate production time, the permissible number of revisions and other features of the work. Such offers are more profitable because they include everything you need and give you the right to choose - cheaper and fewer options or more expensive and more ideas.

In any case, remember that you are paying not so much for the development and drawing of the logo, but for the idea, strategy and experience. A logo can be simple in design, but to create such a laconic sign, a lot of work must be done first.