Vector logo: what it is and why it is needed

Every company that wants to be recognized and strives to increase sales needs a logo. To create a positive brand image and attract new customers, a brand name must be unique, attractive and understandable. At the same time, it is necessary that it looks equally good both on a phone or computer screen and on printed materials and signs. This can be achieved by developing a vector logo. This sign allows you to maintain the clarity of the image, regardless of its size. It is widely used because it is of high quality, bright and easy to edit.

What is a vector logo?

A vector logo is a sign created using different lines, dots and shapes. Object parameters, such as color, size, outline, location, etc., are calculated automatically using mathematical formulas.

The designer places the points and builds the optimal curve, and the program does all the calculations. This makes the specialist’s work easier and saves logo development time.

Vector and raster logo: what is the difference?

The vector format involves creating a logo using curved lines, dots and various shapes, while raster logos consist of pixels.

Vector images can be enlarged to any size without changing quality, but raster images will become blurry in this case.

Raster logos are more realistic, while vector ones are of better quality. For this reason, designing a brand logo in a vector is the best solution.

6 reasons to make a vector logo

	Any size . You can save the vector logo in any size you want without losing image quality.
	Easy to edit . An object can be divided into several parts, making changes to each of them separately, or editing it as a whole.
	Scaling . A vector logo will look good on different media (banners, business cards, flyers, uniforms and on the screen). Its quality will not change regardless of the processing, be it stretching, squeezing or rotating.
	Integration into text . The vector logo blends harmoniously into the text and makes the object complete.
	Small volume . The volume of data does not depend on the actual size of the logo, and only the main coordinate points are included in the file.
	Transparent background . The vector logo can be saved on a transparent background and then overlaid on a color or photo.

Among the disadvantages of a vector logo, we can highlight the following:

	lack of realism;
	small number of available effects.

Vector graphics formats

Logos can be saved in different formats. The most popular of them:

	PDF – suitable for working with files consisting of graphics and text. This logo is displayed correctly on different media. The format provides a built-in set of fonts and the ability to add links, animation and sound.
	SVG is an excellent solution for creating web illustrations and modifying files due to the fact that graphics in this format scale well. Created based on the XML markup language and can contain text, images and animation.
	EPS – suitable for printing objects in large volumes, therefore it is widely used in printing. The format supports various tools designed to process logos without loss of quality. It can be used when working with all well-known editors (for example, Illustrator, Photoshop, CorelDraw, etc.).

You can create a vector logo yourself using various online services (for example, Logaster) or order its development from professionals.

If you do not have the time and desire to do everything yourself, or you do not have the necessary knowledge in the field of design, then turn to the specialists of the WeLoveBrands studio for help. After all, an unsuccessful and low-quality logo will have to be redone later, which means additional costs and a waste of time.

In order not to bite your elbows when you receive a bad image, entrust the development of your logo to professionals. The designers of our studio will take into account your requirements and wishes and create an original and recognizable vector logo for you. You can order logo development by phone or on the website.