Brand Design
Brand Design is a system of visual and verbal identification. It is one of the most important parts of successful branding. It combines logo, corporate style, packaging, and all the communication links with the outside world with unified stylistic solutions, design, and graphic elements of a brand. The design of each package, sign, and even the smallest stationery are included in the concept of identity. There are no trifles. Visualization of a brand includes all the elements of identity:
Brand character development
Do you want to "revive" the goods or services you offer? Then you cannot do without a mascot (brand character, brand hero) - the main image attribute that helps create the desired image of a company or product.
Logo design
The logo is a visual representation of the company. It shows the position of the company and its activities. Also, it represents the difference between your company and other competitive companies.
Corporate identity design
Corporate identity is the concept of a unified design of all elements of the brand’s communication with the world: packaging, documents, signage, advertising printing, business cards, advertisement, etc.
Developing a brand book
It is important not only to introduce the corporate identity for once but also to use it constantly and correctly. To use the corporate identity appropriate way companies are using a special internal document called a brand book.
Label design
The label is one of the most effective ways of a brand’s communication with consumers. As an identity element, it has a primary impact on consumers and contributes to the successful promotion of brands on the sales market.
Packaging design
The purpose of packaging is not only in providing the safety of products but also in performing of aesthetic function. The attractive design of the packaging is the key to the successful sale of almost any product.
Developing of brand identity in WeLoveBrands studio
WeLoveBrands studio is developing the identity design for business projects of any field of activity. We are evading stamps, cliches, and fashion trends while working. And do everything to create a style that would live for decades and never lose its uniqueness and relevance.
Identity creating is a modern visual look of the company by WeLoveBrands studio.
Creation of identity is a modern visual image of the company from WeLoveBrands studio.
Steps of visual identity creating:
- Acquaintance with your company, product or business idea;
- Analysis of the business environment: competitors, consumers, job seekers, and their needs;
- Developing visual identifiers based on your goals and results of the business environment analysis;
- Developing standards and rules about how to use the elements of visual identification;
- Support during the process of implementation of corporate identity
Corporate identity, examples of works by WeLoveBrands studio
Question - Answer
What is the brand identity?
Identity is a set of visual elements and graphic forms that are highlighting a company among the competitive companies and helping a brand to become recognizable.
Identity helps consumers to keep the brand in mind and establishes an emotional connection with them.
What does the brand identity include?
Identity affects the perception of the brand and reproduces its image in the consumer’s mind. It consists of bricks each of which lets the consumer find the product quicker, associate it with the company, and to decide whether to make a purchase.
Identity combines four basic elements:
- logo – a distinctive sign that helps to convey to consumers the idea of the company. The corporate identity is basing on the logo;
- font – reflects the character of the brand following with different graphic patterns of the letters, numbers, and signs;
- color – forms the emotional connection with consumers and evokes certain emotions;
- shape – geometric figures (circle, square, triangle, straight lines) that are enhancing the impression and making the advertising understandable.
All the elements are customizing to each other to create a single brand image and to achieve a harmonious picture.
What is the main difference between identity and branding?
Branding is the process of forming of brand’s image in the consumer’s mind. It includes positioning, development of a promotion strategy, pricing policy, birth of associations, etc.
Branding helps to discover the benefits of the product, philosophy, and values of the company. And identity performs these functions. In other words, identity is the deputy of branding that is winning the hearts of consumers.
What is the difference between identity and corporate identity?
If you won’t explore this question further, it may seem that identity and corporate identity is the same.
But there is still a difference. Corporate identity is a set of visual elements that are helping to identify a brand. These are different stylistic devices, unique graphic solutions, and color combinations.
The purpose of corporate identity is to make a brand recognizable and memorable. The purpose of identity is to reproduce the image in the minds of consumers.
So corporate identity is a part of the identity that is helping to identify the brand.
What are the benefits of brand identity to business?
Brand identity is the way your customers, partners, competitors, and other participants of the trading market are seeing you. And what they would exactly see and what impression would they get is up to you.
- Increasing brand awareness. Corporate identity is becoming more recognizable gradually. And it is firmly associated with your company.
- The integrity of the company in the eyes of the consumer. The uniform style of design of the company and all its communications are making a very good impression on consumers. Also, it inspires confidence because it means that the company is firmly entrenched on the market and works on conscience.
- The core of the advertising campaign. The identity of the company is the base of all subsequent advertising campaigns and brand promotion. You won’t need to reinvent the wheel anymore. Because you may use ready-made concept, design, graphics, and adapt it all to new needs.
- Highlighting you apart from competitive companies. Nice identity allows you to stay on the top of the food chain:) to break through the junk mail and to leave a deep exciting mark in the hearts of competitors and customers.
Why it is profitable to order an identity in WeLoveBrands studio?
- We aren’t using template solutions because they are inefficient. In return, we find non-trivial approaches that allow us to create a truly unique identity for our customers.
- Exploring the company, the market, and the competitive environment. Our working process is based only on a deep understanding of the customer’s activities and his needs. And all spontaneous decisions are testing for compliance with the objective of the project.
- We interact with the customer. We consider working without access to information and communication with the customer unprofessional. Therefore the successful implementation of the project in WeLoveBrands is possible only in constant cooperation.
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