Label design

The label has a marking function. It attaches to products and requires packaging. If there wouldn’t be any containers for storage, the sticking of a label would be impossible. You couldn’t store the product on the label. The functions of the label are the identification of a product, attracting customers due to bright design, providing information about conditions and shelf life of products, etc.

Considering packaging it is protecting the product from external damage. Boxes, bottles, tetrapaks, etc are saving from the influence of extraneous factors. Also, it has a promoting function. With its help, you can identify the product, determine the manufacturer, interest the consumer, tell about the storage conditions of the product. In general, packaging has almost the same functions as the label has.  

The concepts of packaging and label are very similar to each other. But the label is aimed at product promotion. And the mission of packaging is the protection of the product from external influence. In other words, the label was created for the attractive appearance of the product and the packaging for protection.

The beautiful label for drinks in bottles should consist of these parts:

• main label
• collar label
• back label

Let’s consider each of these labels in details:

The main label or body label is the main part of these three labels. It contains the name of the product, the brand logo, and its name. And other basic information also. The manufacturer can choose the basic information that he deems necessary.

The collar label is the label at the top of the bottle. As a rule, it is small in size. Therefore, there is the minimum information printed on the collar label. Only basic. For instance, the name of the product, symbols, logo. If it is wine or other alcoholic drinks, you can place the vintage as well. It’s up to you.

The back label is on the back of the bottle and contains the biggest amount of information about the drink. It usually indicates the composition, nutritional value, volume, and other useful information for consumers. The label design of high quality is telling the consumer about the high quality of a product. If you would choose the right color, graphics, font, and form of the label, you can count on new customers and sales growth.

If you want to get a cool label, you need to pay attention to these factors:

• Nice appearance. A beautiful presentation of a label could help to attract more customers.
• Tactile responses. In addition to the beautiful design, it is important not to forget about the quality of the label. Don’t skimp on the quality of the material and printing technique.
• Emotions and associations. Consumers should associate your label with positive emotions. This way he would start trusting you. Make some kind of connection with him.
• Compliance with the general concept. The label should match your corporate identity. It would make your brand more recognizable.

Also, we would like to present to you 5 “golden” rules of a successful label. What is important to consider while creating it?

• Nuances of legislation. Before coming up with a label design it is important to find out all the features of legislation in your country. Because there are laws in some countries that are restricting the use of some symbols in logos. For example, it is forbidden to add photos of people to labels in Belarus. Although, it is a trend in western countries. So if you wouldn’t study the nuances of legislation of your country, you risk getting a large fine.
• The design of competitors labels. “He who owns the information owns the world”. This prase extends even to label designs. It is important to study the whole market and find out labels by all competitors. And after that create your one. To create something new and unique and to stand out from others.
• Requests of the target audience. While creating a label many designers and brand owners are guided by their preferences. And this is a rude mistake. Because your target audience may have other preferences. Therefore, rely not on only to your opinion while developing a label design. But also to a consumer’s opinion. Think about which groups of the target audience would buy your products the most often. And create the label that they would exactly like.
• The idea of the brand and its concept. It is very important to ask the customer about its corporate identity. Perhaps they have all the requirements to label design in their brand book. The label should show the philosophy of a brand, its idea. Evoke certain emotions. And to emphasize the advantages of it.
• Modern trends. Don’t forget about the trends. There are different trends in label design. They are making the appearance of the product modern. It is important to rebuild, change, and keep up with the times quickly. And trends are helping to improve the label and make it more attractive and stylish.

If you want to achieve a good result you need to get as much information as possible about your customer’s brand. And the brief would help you with this.

For those who don’t know, a brief is a written form of setting tasks. The idea of a brief is the agreement between the customer and contractor about the terms of cooperation. The brief is the basis for the contractor in creating new ideas. Because the employee immediately understands what does the customer want. By the way, the project is completed faster with the brief. Because all the requirements and terms were discussed at the beginning of label development.

It is necessary to get the following information from the brief:

• preferences of target audience of your customer
• competitor’s label designs
• availability of technological requirements
• feature of the packaging, its appearance

Also, we recommend you to answer the questions that would help to understand the company’s philosophy better. Here are some shining examples of such questions: 

• What message you would like to convey to consumers?
• What advantages of your product do you want to focus on?
• What advantages you would like to highlight?
• Do you plan to take the brand to a new level and to raise its status in the future?
• Are you planning yo expand your target audience?

The more details you would clarify now, the fewer misunderstandings will arise later while developing a label design. Using a brief simplifies the interaction between the performer and the customers. Because the designer is relying on a brief while performing tasks.

In WeLoveBrands studio you may choose a suitable package of services depending in your business goals. We have both a budget design option and a more expensive one: 

from 47$

This package includes developing one variant of label design, the projection of the result on the surface of the product in 3D, the choice of the perfect style, color, and font. As a result, the customer receives the sources in the .ai format. You would wait for the final result within 3-5 days.

from 180$ 

This package includes developing three variants of label design, the projection of the result on the surface of the product in 3D, the choice of the perfect style, color, and font. As a result, the customer receives the sources in the .ai format. You would wait for the final result within 4-7 days.

from 270$ 

This package includes developing five variants of label design, the projection of the result on the surface of the product in 3D, the choice of the perfect style, color, and font. As a result, the customer receives the sources in the .ai format. You would wait for the final result within 6-10 days.

We would guide you through all the stages of perfect design creating. We would develop a unique label that will suit the tastes of the target audience special for you.

We would study the information about your competitors carefully and understand the preferences of potential buyers. We would select the best design. And develop a formula for a perfect label special for your brand!

We would make your label unique. It won’t have any analogs. Also, we would express your values through stunning design. We would establish emotional contact between a brand and consumer and consult you before launching the print run of labels.

In addition to the label design, you will get:

• projection of the label on your product in 3D format
• selection od a perfect shade, font, and style
• sources for printing in .ai. format
• pre-print consulting

And the answers to all your questions considering label design, of course!