Professional logo design
WHICH LOGO STYLE IS THE BEST VARIANT FOR YOU?
Wordmark
It is the graphic outline of the name of the company/product/service. The idea of this type of logo is based in the name designed with different classic tricks and. The main emphasis is on various variations of different kinds of fonts and colors. Best suited for short names and abbreviations.
Brandmark
Unique brand name, brand character, or hero. The development of this type of logo includes minimal color and font manipulations. Brandmark is the most suitable type of logo for long or boring names that aren’t sounding well.
Combo
While choosing the design of the logo for your company you may dwell on a combination of an outline of the name and brandmark. At the same time, the name can be both full and abbreviated. But connection in meaning with the graphic part is necessary.
We LoveBrands studio provides logo and corporate identity development services. We are creating the logos that are telling consumers about the company, conveying the character, style, and image of the brand.
Question - Answer
What the logo and corporate identity are?
The logo is an individual graphic sign or a font face of the brand or a combination of graphic sign and font face. In any case, the logo carries the main idea of the company (brand, trademark) and is developed in order to make them recognizable. This is the main element of corporate identity and at the same time the easiest tool to promote a business or non-profit type of activity.
The corporate identity is a set of graphic, color, verbal, and other corporate constant elements that the logo includes. This whole set of elements is called identity and provides a single perception of information about the company (brand, trademark) and makes it easy to identify it among competitors.
Logo design services can be provided either separately without developing a corporate identity. Or in combination when a sign, fonts, patterns are being worked put and these elements are applied to various media. This page presents the services of logo design development. The service of developing a corporate identity could be found on the page here. To order the complex of services of logo development and corporate identity and to calculate the price of it, you need to contact our manager.
What is the difference between the design of the logo of the brand and the logo of the company?
The design of a logo of the company includes developing of simple and memorable sign or picture. Such an attribute makes it easy to recognize the object of the corporate sector, idea, and the values of what it reflects.
The design of the brand (trademark) is a wider and more complex concept that covers the visualization of al components of the brand: the name of the manufacturer, the descriptor (signature for the brand), etc. Moreover, if the brand logo is decomposed into separate elements, each of them will remain recognizable to consumers. In this regard, while designing a brand, its elements can be partially simplified with the basic logo design while maintaining identification.
And one more difference: if the company would like to register its trademark, then the design of its logo should clearly meet the established requirements. In particular, do not look like the logo design of a brand that was promoted already. In the case of plagiarism, firstly, you can be denied a patent. Secondly, even if it is nevertheless received, there is a danger of prosecuting the company for the similarity of logo design. And thirdly, there is a high probability of the appearance of counterfeit products of the brand.
Where the logo could be placed?
The logo that was created in a design studio could be placed in different locations:
- on a product (clothes, shoes, accessories – you can see the brand name of a manufacturer in a form of logo on all these items very often);
- on printed media (business cards, letterheads, other printing, and advertising products with logo);
- on the pages of online resources (the logo is a mandatory attribute of not only a corporate website, but also of any other website);
- in social network accounts in the form of profile pic, emblems, etc.
The logo that successfully developed according to the rules and that presented to the attention of a wide audience would firmly fix the image of your company in the customer’s minds. And would contribute to the development and prosperity of the business.
What tasks does a logo creation?
Have you ever been visited by the thought of why companies are spending a lot of money on forming their image, in particular, developing such a characteristic component as a logo?
The answer is quite predictable for the business environment: to get even more money in return. That is why any commercial unit whose goal is to make a profit is so important to own your logo.
The logo is one of the most important elements of branding. The sign that was created by a professional designer and that symbolizes a trademark should be simple, functional, universal, and memorable. Also, it should carry an original idea and perform the following tasks:
- Attracts attention… and holds it as long as possible. Often, especially on the internet, the logo becomes the first point of contact between the company and the user. Of course, we will not be able to influence the decision to purchase. But it would be easier to impress, attract attention, and encourage further communication.
- The basis of corporate identity. The corporate identity of a company is often basing on a logo that was developed earlier. The color of the logo can become the basis of color solutions for the site, packaging designs, products, etc. And the sign can form the basis for the design of any corporate elements.
- Embodies the properties of a company. Each graphic element of logo, words, and style carry a certain message to the audience. The logo can inspire confidence, refer to the industry in which the company operates, or make a good impression.
What is included in logo design services?
The professional logo design services in WeLoveBrands branding agency and design studio include:
- Audit of the closest competitors on the trading market and analysis of the target audience.
- Developing unique logo concepts in an amount from 3 to 10 (depending on the chosen plan)
- Selection of color palette (corporate colors)
- Font writing development
- Refinement of the option you like to the perfect logo
- Visualization of the logo on the media
What are the criteria for evaluating a custom logo?
- Uniqueness. Each logo that was created in WeLoveBrands studio is unique and inimitable. Because the logo reflects the individuality of our customers.
- Memorability. The logo should be engraved in memory. Because only this feature can guarantee the recognition of a brand or trademark.
- Conciseness. One of the best features of a good logo. There should not be unnecessary elements, excessive detail, and piling up of elements in the logo design. It is not for nothing that world-famous brand logos are minimalistic.
- Functionality. The logo is the most used graphic element of the company. It should look equally advantageous in the header of the site, and on the packaging of goods, and in advertising printing, etc.
- Associativity. In creating a logo, it is important to call associations – not the best ones, but the ones that for a particular company are needed.
LOGO DESIGN PRICE:
Development of 3 unique logo concepts
- Selection of color palette (corporate colors)
- Type writing
- Development period: 2 … 3 days.
Development of 5 unique logo concepts
- Selection of color palette (corporate colors)
- Type writing
- Development period: 3 … 4 days.
Development of 10 unique logo concepts
- Selection of color palette (corporate colors)
- Type writing
- Development period: 5 … 6 days.