Naming

Do you want your company or brand name to be cool, sonorous, and memorable? Or do you need to come up with an unusual and stylish name for your shop or product? Do not waste your time and effort in inventing a name. It is better to order the development of the name to WeLoveBrands studio and to pay attention to other tasks. We specialize in the development of the original brand name of the company, brand, store for work in the region, in Ukraine, or Europe.

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YOU NEED A PROFESSIONAL NAMING IN CASE OF:

Your current name sounds worse than the names of your competitors

Your product, company, brand, or trademark has a name already but it is boring and dull? If you are looking at competitors and realizing that their names are brighter, fresher, bolder so it’s time to order a naming from professionals.

Your naming doesn’t convey the essence of the product or doesn’t reflect the positioning of the company

When naming doesn’t convey the essence, values, character, and positioning of the brand/company/product, then the company is losing the attention of an audience, orders, and new customers. If your naming is more suitable for a metallurgical plant but you are sewing shoes for dancers, then neither one nor the other would come to you. It’s time to change the name with the help of professional namers.

You are running a business and you need a cool name

When the sales of a new product are starting or a new company or brand is launching it is important to present it to the audience. And how to do it? Using the bright, unusual, bold, and impressive naming, of course! If you need one, contact the professionals.

Bright new market entry

The attraction of loyal customers

Sales increasing

Thought-out marketing

Order development of naming, branding, and logo in WeLoveBrands studio right now. Don’t leave creating and developing your business for tomorrow.

Features of the development of different names: naming categories

It seems that coming up with a name for a product and creating a brand name are the same thing. Because naming is perceived as one whole phenomenon. One and indivisible. But no. Although the occupation is almost the same, the processes are different. And each naming category has its principles, rules, and features. What is the difference between brand naming and the development of the name of a company, product, firm, store, trademark, and domain name?

Brand name development

Why naming is different? The brand name development has the following tasks:

be law enforcement
work efficiently
express brand positioning clearly
attract audience attention
memorable and easy to pronounce
not have negative meanings in other languages

As a result, brand name (naming) should fully serve all business needs. The brand name is a very important element of marketing strategy and a mandatory component of its positioning. The brand name is the foundation on which the entire system of its identification is subsequently built.

One of the main elements of brand creation is naming. The development of a name couldn’t be carried out randomly. It is a long process during which names are collecting bit by bit. And then looking for a unique variant that would fit the brand perfectly.

Name of a brand (or naming) should solve the next tasks:

position the brand in the consumer’s mind appropriate way
distinguish a brand from competitors by making it unique
be subject to copyright protection (as a trademark)
create positive connotations with the brand that would be lasting (in particular, if translated into other languages);
sell a brand effectively (an important criterion is good brand name memorability);
broadcast the main advantages of the brand;
fit into the brand development strategy organically

Do you want to order this type of naming? So the brand name development (the price of it depends on the package of services you choose) by professionals from WeLoveBrands studio is available for you.

Name development for a company

Developing a naming for a company is different from the naming of a product. It is similar to the creation of a brand name. The naming of the company has one main rule: it should be trendy for a long time. Considering naming principles this one is the most important. Because companies are usually increasing their reach. The name should be promising. In this case, you wouldn’t need to change the name when your company would go to the international level.

This rule implies 3 main features of a brand naming:

Pay attention to the geography of the market. If your company is planning to enter the international market, it would be better not to use the name of your city. Because it may cause negative consequences. Such as problems with brand development and highlighting among competitors.
Go beyond one product category. Even if at the time of the development of the name the company produces only one type of goods (and even narrow-profile), then there is no need to focus on it. At least this applies to those companies that are planning to grow and expand their assortment.
Don’t target too narrow target audience. Orientation to a narrow target audience would work well only at the beginning of a company’s working process. The name should be neutral to arouse the sympathy of the new segments of a target audience.

Do you want to order a naming? The creation of a name for a company is one of the main branches of WeLoveBrands studio. Professionals from our studio could create an amazing name special for your company.

Developing a name for a firm

Firm naming differs from company naming in that the structures of there enterprises are different. The firm is smaller and can be based by one person (unlike the company where the presence of several legal entities is required). Also, one of the distinctive features is that firm could be engaged in one branch (the company may combine several different branches).

Given these differences, the naming of firms at the firm level implies:

accent on profile – a type of activity, occupation, manufactured product;

focus on a narrower target audience – if a company needs to cover several segments of the target audience, then the company can target a narrower category of an audience;

the possibility of mentioning the name or surname of the owner – these can be initials, shortened name or surname, or their various modifications.

Creating a naming

Naming development for a firm allows using a personal approach. Deeply studies the philosophy and values of an enterprise. It helps to create personalized names.

Do you want to order the naming of a company? Do it right now! WeLoveBrands studio would gladly provide you professional naming services. Information about price per names development you may get on this page below or by contacting our manager.

Name for the shop development

The creation of a name for a shop is much more difficult than other types of naming. The main difficulty is not in naming development. It is in problem with finding out a vacant domain to register the shop. Because a lot of names have already been registered. That’s why it has to look for unique and unexpectable combinations of words, create neologisms, invent new images.

As a result, the process of choosing a perfect name for a shop could take more time than the process of creation of a company name or brand name.

These are not all the differences between this type of naming and all the others. Here are its main features:

Get into the price segment correctly. It happens sometimes that owners of shops would like to raise the bar. That’s why they are creating names that are not corresponding to the concept of a product they sell. It especially concerns the words Luxury, Style, and simple words from Italian. But it’s a bad way of marketing. Because the middle class is usually afraid of these shops (people are thinking that goods are very expensive there because of the name). And wealthy people don’t trust this type of shop. If you want to avoid these situations, use appropriate words that would be suitable and understandable for your target audience, and would present the price policy of the shop.
Emphasize the emotion or specifics of the shop. Emotions should be positive, of course. You might take an atmosphere of the shop, assortment, or experience of customers as a basis. The main goal is to form a special ambiance and to express the positive mood of the store. By the way, one of the most memorable variants of names is joke word, rhyme, humor.
Generate positive associations among consumers. Well, everything is simple here: nobody would enter a store if the name of it would carry a negative message and repulse emotionally. Therefore, it’s very important to come up with a shop name using positive semantics and optimistic connotations.

Naming professionals from WeLoveBrand studio are taking into account all these nuances while developing a name for the shop. We know how to create a high-quality naming that would raise your sales. We are open to new challenges.

Product naming development

Previous types of naming were aimed at showing the advantages of a company, creating a special image or to impress the character. The naming of products is different in this aspect. Here the preferences of the target audience, that is, potential buyers, are put to the fore.

What does it mean?

While choosing a name you need

When choosing a name, it is important to be guided not by management but by marketing, sales, and consumer preferences. Toponyms can be used. They work great in pointing out the regional origin of products. They are more credible than abstract words. You can use the manufacturer’s surname (or its modification) in the product name. In this case, the surname or character doesn’t need to be real. This technique indicates the uniqueness of the product. It is more pleasant for consumers to buy an author’s product because it shows a personalized approach.

The name of a product should allow creating an appropriate visual series. In particular, an advertising character.

Do you need a high-quality naming that would include all criteria described earlier?

Order it in WeLoveBrands studio right now. Professional name-creators would invent a perfect name for your product.

Developing of a name for a trademark

Trademark is one of the most important elements of corporate identity. Because it attracts the attention of consumers first of all. The main describing feature of the naming of a trademark is defining the goals that should be achieved using the name. The branding agency is performing this task best.

The naming of a trademark differs from other types of naming with these features:

The name should have only one definition
It’s better not to use plays on words, hidden meanings, and subtexts. The name should be perceived unequivocally
The name of the trademark should pronounce easily. The way of memorability by consumers and the likelihood of word distortion depend on this.
Trademark naming should match the brand’s mission and the values that it conveys

Choice of a domain name

Domain name development is not an ordinary naming for the internet. It is something another, bigger, and much more creative than you could imagine. Domain naming requires strict adherence to these terms:

Must be similar to the naming of a company or a brand;
Must fully correspond to the theme of the resource;
Easy to remember – so easy that the user could drive it from memory into the address bar of the browser;
Easy to pronounce – words that are difficult to pronounce are much more difficult to remember; typing a domain name shouldn’t cause any difficulties;
Should contain a minimum of letters – the fewer the better.

Question - Answer

Why should you order a naming in the studio?

What if you have a company, shop, or product but you still can’t create a name for it? But you want to create something unique, cool, unusual, and memorable, of course! And you are trying to invent an amazing name but there is something wrong with it and you couldn’t find a suitable name.

As a result, you are combining and mixing the same words in your head. As a rule, you are thinking about the names of your competitors. You are throwing a brainstorm but still can’t create your best name. You went catatonic. But don’t worry, we know how to help you. Here’s the instruction:

Step 1. Agree with the fact that you don’t need these tortures.

Step 2. Relax, relax, and relax!

Step 3. Entrust the development of the name to the professionals – namers from WeLoveBrands studio.

We will do everything for you. We would develop a great name for your product, brand, company, and anything else. Considering your target audience and taking into account the essence and specifics of the naming object, of course. And we also would take into account the desired associations.

If naming is something frighteningly complex for you, then it is a pleasure for us. So let’s enjoy the process together. You can enjoy that you got rid of the naming creation, and we can enjoy the task of developing a cool name for you.

What stages we will go through while developing a name?

Naming is a process of developing of naming. This process is complex. The name development is a step-by-step action that is going through the next stages:

Analytics. Naming development at WeLoveBrands studio always starts with a thorough analytical work. We are carefully analyzing the market and target audience to understand its preferences, nature, and basic requirements for the product. At the same stage, a study of the names of competitors is carried out. It’s needed to determine the range of names that can no longer be used. And to determine the trends in naming in your category of goods or business.
Studying the customer’s company, products, or brand. This step is analytical, too. But we are studying the company (or product) of a customer. What is the basis naming characteristics objects, what associations and feelings it should arouse from customers?
Concept development. After analysis, we are finding out the main idea of a brand or a company. This is the basis that would create the image of the brand in the future (logo and corporate identity, in particular).
Unique name development. At this step, names are generated. Taking into account all the collected data, the derived criteria, and the customer’s wishes, we conduct a powerful brainstorm, coming up with many variants of the name that are different in style and presentation.
Selection of suitable titles. Good naming is like panning the work. You need to improve everything that you came up with. Criticizing and viewing ruthlessly from different angles. This helps to assess the overall perception of the name. As a result, there are remaining the names that able to pass the selection and to stand up to criticism.
Customer’s choice and name approval. The best variants are shown to a customer. Each of the names includes a short description that explains the reasons for choosing this name and defining the hidden meanings and messages of the name (if any). The customer approves the variant he liked the most.

Pay attention to important detail. Do you know that the theatre begins at the cloakroom? So the professional naming starts with a technical task for a naming development. At least in weLoveBrans studio. Namers are starting to do their job only after the briefing of a customer. This is a prerequisite for naming.

Why the briefing is so important?

You need it to:

Understand or discover the essence. Filling out the brief and answering all questions allow you to gain a clear idea of the essence of your product, to create its internal appearance.
Correctly convey the idea to the professionals who would develop a name for you. By prescribing the character of the brand and the desired associations, you clearly, understandably and in a structured manner explain to us your vision and wishes.
Discover new details. It often happens that when filling out a naming brief, a brand, product, or company is opened by the owners from a completely new angle. And then new advantages of the brand and character traits that need to be transmitted through the name open up to the eye.
Define the main values. Can you answer the question immediately: how can you describe your brand/company/product? If you answered easily, congratulations! Then list the values in the brief again. If you can’t answer, that’s fine too. As you fill out the brief, you will be able to reflect on this and identify your values.

We need it to:

Correctly understand the client’s vision. Due to a well-filled naming brief, we get the opportunity to look at a brand or company through the eyes of its owner. See the naming object the way you see it.
To be on the same page. We are absorbing your vision, embracing values, and feeling the character of your company/brand/product. We are going on the same wavelength with you to look and feel the same. And the brief for naming allows us to do it.
Get an understanding of what do you want. The terms of reference for the development of the name allows us to define clearly what is acceptable for you, understand your priorities and likes and dislikes about the names of competitors. The brief defines the path that WeLoveBrands studio namers would follow in their brainstorming process.
Hit the target. Moving in the right direction we are creating the names that are becoming the best. They are earning the respect and hearts of customers and the target audience.

Why it would be better to order the naming, logo, and corporate identity in the complex?

Naming, branding, and identity (logo and corporate identity) are the basis of a brand. It is on them that brand awareness, customer attraction, and sales level depend. Consumer loyalty depends mainly on the emotional perception of the brand. Branding, naming and corporate identity are responsible for this. That’s why the complex development of naming and corporate identity is the most effective solution for a successful business.

Naming, branding, and logos should be linked. They should express the same idea, philosophy, and follow the chosen marketing strategy.

The name, design, and brand positioning development requires full immersion and full audit. Therefore, the well-coordinated teamwork of designers, copywriters, and marketers is important here. They are determined the correct way for brand development and finding out the same wave of understanding during a brainstorming session.

If it would be an absolute synergy in the team of specialists who creates an image of a brand, the successful development is possible.

But if you order branding from one specialist, a logo, and naming design from others the brand won’t be successful. The result would be negative because of the different concepts of branding elements.

Why it is profitable for you to order naming in WeLovebrands studio?

Complex developing of naming and logo in WeLoveBrands studio follows the next steps:

we conduct a full comprehensive audit of the brand, market and target audience;
проводим полный всесторонний аудит бренда, рынка и ЦА;
we create a name, logo, and other elements of corporate identity;
we create a brandbook and the guideline and logo book if it is needed;
we build a communicative brand strategy;
we are engaged in its promotion in the future;

While ordering a naming, branding, and identity in WeLovebrands studio you will get not only the words, pictures, and corporate colors. You will get more points such as:

guaranteed result of the highest quality
naming, logo, and corporate identity that would be relevant the next 10 years
quick return on investment;
a lot of loyal customers;
popularity, memorability, recognition among the target audience.

Do you want to order a cool naming? So you can see the examples in the portfolio that were made by our professionals. We suppose that you are interested in how much the naming costs. The price depends on the package of services you would like to choose.