Packaging design

If you want to raise the sales using the package, the design of it must be created according to these rules:

The development of packaging design involves solving both technical and marketing issues. At the same time, a whole team is responsible for the project, including the creative director, the project manager, the packaging designer, the packaging engineer, the legal adviser, the representative of the sales department.

You should remember that if you want to make the product offer more valuable for a certain category of buyers, don’t skimp on ordering high-quality and creative package design. After all, even having set favorable prices for first-class products, you can’t achieve high sales rates by offering goods in nondescript “clothes”. But the “talking” packaging can do it in the best way! Because even after setting favorable prices for first-class products you couldn’t achieve high sales rates without a vivid and memorable package. But if you would use a cool package you would raise your sales in the best way!

1. The principle of concentration. The product image should be simple for the customer to understand, and it is recommended to use a small number of information elements in its creation.
2. Readability at a distance. The appearance of the package should encourage a potential consumer to purchase the product, regardless of its location on the store shelf.
3. Individuality. Due to the created design, the packaging should stand out noticeably among the existing competitors.
4. Unity of the image. To identify the product with your company quickly, you need to adhere to the general brand concept while developing package design.
5. Realism. The image on the package mustn’t deceive the consumer’s expectations in any way.
6. Functionality. Any packaging should fulfill its direct functions – storage of goods and protection from mechanical stress.

To make communication with customers using the package design as much effective as possible we advise you to use these recommendations: 

1. Display an effective brand on the front panel (large logo, interesting symbol, bright color).
2. Persuade customers to trust your product by packaging it with a three-dimensional design.
3. When developing text for packaging, try to inspire and impress the author with a unique taste or the original texture of the product.
4. Make the back of the packaging attractive using short text, large print (the website address, in particular).

Package design development is a complex process. It requires communication between the contractor and the customer at all stages. And for a clear understanding of both sides, the brief should be created.

A brief is a special form with a list of questions. Answers for these questions should be given by a customer. The document is posted on the website of the developer company or may be sent to a person interested in the service by e-mail. The completed brief allows you to streamline the customer’s desires into a clear structure and provide the required result in a shorter time.

To facilitate the process of interacting with the package design contractor, the following mandatory steps must be followed:

The brief can be supplemented with other points depending on the situation. The average number of questions in it is approximately ten.

If the answers to each of the questions of the brief would be worked out by the customer as better as possible, the final result would be visible more clearly. Also, the brief would help the manager of executing the company to calculate the timing and cost of the order more clearly.  Therefore, it is better not to forget about such an important marketing tool as a brief. Treat it carefully. The WeLoveBrands studio team is doing like that! And you? 

The price per package design development is depending on the next factors:

• Quantity of goods. If you need to create packaging, not for a single product, but a product line, you would have to pay more.
• Features of package. The price may vary depending on the customer’s requirements for a graphic component. For example, the package design with pictures or infographics on it would cost more. 
• Product price segment. Designers are using more creative methods and non-standard solutions when developing the concept of a corporate package for a premium product than when creating a package design for an economy segment product. Accordingly, the cost of services in this type of case is higher.
• The level of competition in the market. The higher the competition between brands in your product niche, the more difficult it is for designers to come up with a new and different design. This nuance also affects the increase in the price of the service.
• Terms of the design development. The more complex and time-consuming for the team of specialists would be the task, the more the price would be. 
• Extra services. The total cost of the design increases if it is required to additionally prepare a text block If it is required to prepare an additional text block, the total cost of the design would increase (for example, to come up with a slogan for placing it on the packaging, etc.).

The designers of WeLoveBrands studio would recommend you a suitable technology of printing and would prepare an approved layout of packaging design. It might be:

• Dry offset printing – the idea of the process is in alternately applying selected paints to an absorbent rubber plate using printing forms. 
• Flexography – is performed using convex shapes. One of the best options for printing on cardboard boxes, paper, or plastic bags.
• Silkscreen prints  –  based on the principle of a stencil. The paint is applied on the surface of the package using nets with a high frequency of filaments.
• Hot foil stamping – is used to create images or inscriptions with a metallic effect on the surface of the package. Suitable for packages with a strong base such as cans or tubes.
• Laminating  – adds gloss to the surface of the package by coating with several layers of film. 
• Varnishing  – makes a glossy effect on parts of the packaging design by applying a spot varnish to an imprint (such as a logo or brand name).

When ordering a package design development by WeLoveBrands you get:

• An opportunity to consult on all issues related to packaging design with experienced specialists.
• Professional selection of style, color, and font.
• Creation of illustrations of any level of complexity.
• Writing texts for blocks, developing a slogan for a fee, if necessary.
• An opportunity to make edits (from 3, depending on the selected price plan).
• A print-ready design mockup with die cuts and other popular effects, depending on the package idea you choose.