WHAT DID WE DO?
The company sells paints and painting tools used in home renovation and interior decoration, so it was decided to create a brand name that combines a hint of the type of activity and creativity.
- We developed a stylish font logo with an interestingly played-up letter “o” in the word “decor”, which visually resembles a paint stain.
- They chose a font that is not standard for the industry – calligraphic, since minimalistic fonts are mostly used in this field. This decision was made to distinguish the company from its competitors and reflect creativity in the logo. Soft lines and curls create a feeling of paint flows and strokes.
- A simple classic color scheme was used – black on light and white on dark and colored.
Subject: finishing materials, goods for repair and decoration
Region: Romania
Task: develop a non-standard logo for the finishing and repair industry.
ACHIEVED RESULTS
We developed a stylish logo with a clear inscription and smooth lines, curls that are associated with decor. Such a sign differs from competing companies, looks attractive and soft.
