What have we done?
The visual design of the ARCHE brand book is based on a balanced palette of warm sandy-ochre tones, deep blue, and dark red accents that echo the building’s actual architecture. The minimalist layout, featuring precise typography, large headlines, and gently rounded photo borders, emphasizes the organic forms and bright interiors of the spaces.
The brand book’s structure combines the property’s key features, a detailed 3D floor plan with a legend, and high-quality photographs of all areas. The catalog turned out to be stylish, evocative, and easy to present to potential tenants.
Subject: Architectural Space
Region: Germany
Task: Catalog design and preparation for printing