What have we done?
The brand book palette for SHOR Professional is based on subtle pastel and natural shades—ranging from soft mint, powdery pink, and warm beige to olive and pearl—with elegant gold accents in the embossed elements and logos. The color zoning subtly highlights the distinction between the cosmetic lines (BalanCell, PropioCare, HydroProtect, Real-C, SensoCalm), creating a refined sense of harmony.
The layout is characterized by a sense of airiness: delicate botanical illustrations (lotus, flowers, olive), elegant typefaces, and impeccably composed bottle layouts with transparent shadows lend each page a natural radiance and lightness.
Subject: Professional Cosmetics
Region: Israel
Task: Catalog design and print preparation