Label Facille
The label design for the Facille brand features a refined, premium style that highlights the product’s natural qualities and its distinctive character (elderberry flavor). We created a visual identity that makes the product stand out on the shelf, appeals to the target audience, and conveys an aesthetic of lightness, freshness, and high quality.
What have we done?
The visual concept for the Facille label is built on a harmony of graceful lines and rich floral motifs. At the center of the composition are refined graphic elements that evoke elderberry blossoms, instantly connecting with the consumer and revealing the product’s distinctive flavor. The design conveys a sense of naturalness, lightness, and premium quality.
The color palette is based on elegant shades of purple. This color was not chosen by chance—it is directly associated with ripe elderberries and, in the health and beauty industry, symbolizes balance, harmony, and exclusivity. The purple tones, combined with balanced contrasting accents, ensure excellent readability of the text and give the packaging a premium look.
Subject: Health and Beauty / Dietary Supplements
Region: Europe
Task: To develop a label design and packaging concept
