Design of the Hawkline Flooring Catalog
For the Hawkline brand, we developed a professional commercial catalog of premium LVT and SPC flooring products, targeting architects, designers, and B2B partners in Europe. An elegant visual concept, a meticulously structured collection layout, and flawless typesetting transform the technical product range into an aesthetically pleasing and effective sales tool for the international market.
What have we done?
The catalog’s color palette is based on understated, refined shades that beautifully highlight the textures of the materials (wood, stone, marble). Minimalist accents and carefully chosen typography not only organize the presentation of the various product lines (from classic planks to French and English herringbone patterns) but also subtly direct the reader’s attention to key performance characteristics: wear resistance class, protective layer thickness, and features of the SPC core.
The visual concept organically combines inspiring interior photographs (residential, commercial, and hotel spaces) with macro images of decors and synchronized textures. Information blocks and technical specification tables are organized so that potential customers and designers can instantly assess the plank geometry, bevel types, and the company’s logistical advantages. The clean, “airy” layout and attention to detail reflect European quality standards and the premium status of Hawkline products.
Subject: Finishing materials
Region: Poland
Task: Catalog design, infographics, and prepress preparation